Create a Semantic Core for Your Content to Increase Conversions

A semantic core is a powerful tool that will help you create clear, concise articles that are easy to read. In this article we'll discuss what a semantic core is and how to use one in your own work.


1. What is a semantic core and why do we need one for this article?


A semantic core is a set of keywords that you will use to help define the general subject area covered by your article.


To understand how important it is, consider this: If your reader can't easily determine what topic they're reading about, then there's no point in continuing. This may seem obvious; however, if you think about it, you'll realize that the majority of content on the web today fails to meet this basic standard.


2. The challenges of creating a semantic core


There are several problems that can occur when writing your article:


• You may not be sure what keywords will best represent your topic or how they should be used in context. In many cases you will need to create several different semantic cores for the same article;


• Your semantic core may be too broad or narrow, and this can affect your ability to attract a wide audience. A simple way of avoiding this problem is by using multiple keywords that all have a similar theme.


For example, if I was writing about why people would want to use organic makeup products then my initial set of words might include: natural, healthy skin care alternative etc., however these are far too general so what we really need is something more specific like "organic beauty products".


You should also avoid choosing phrases with negative connotations - remember your goal here isn't just to draw in readers but keep them engaged from start-to-finish.


3. How to create an initial semantic core


The first step here is to create a list of all the words that relate to your topic. Don't worry about getting it perfect just yet; instead, capture as many terms as possible with some basic brainstorming and research using Google Keyword Planner (free) or SEMrush (paid).


If you can narrow down your keyword set even further by sorting them into categories then do so - it will help make this process easier in future steps. You should also remove any keywords that are too generic at this point because they won't be helpful for search engine optimization purposes later on. For example: healthy skin care alternative has little value if we're only writing about organic products specifically since every makeup brand one type of natural product or another.


Let's look at some examples of how you might structure your semantic core for this purpose:


• makeup products, natural beauty product, organic makeup etc.;


• skin care alternative;


• health and wellness related keywords.


4. How to use the semantic core in your article


Try to narrow down your list as much as possible when creating a semantic core so that it can be used in conjunction with other SEO strategies more effectively - the goal here is to have an article title that will bring people in through search engine results while still being relevant enough to encourage them to read on. It should also be noted however, that if multiple variations are very closely correlated (i.e., they all get clicked on equally) then Google may choose one over another which could cause problem fors your rankings.


• If you have a wide range of keywords that all relate to the same topic, then it might be best to create one semantic core and use other strategies for promoting related terms;


• Using targeted keywords in your article title is a good first step but remember you also need to make sure they're included throughout the body as well - this will allow Google's RankBrain algorithm to understand how those words are being used in context;


• Be careful not too over-optimize though or else search engines may view your content as spammy which could cause problems with ranking higher on SERPs (search engine results pages). Everyone wants their site ranked number one after all! It should also be noted here that writing naturally can help you avoid this issue.


• There are a few different ways to include keywords in your article without making it sound robotic or unnatural - here's what they look like:


o Using words that have the same meaning as the targeted keyword but using them naturally, for example "organic makeup" could be replaced with "natural beauty products". This method usually requires more creativity and work on your part so if possible try to find synonyms of all your target terms;


You can also mimic other articles written about similar topics by looking at their titles - do this naturally though because overusing someone else's exact wording is frowned upon in SEO writing circles! Here are some examples of how to rephrase existing content while still keeping things relevant: Organic Makeup; Natural Makeup; Organic Beauty Products.



• Finally, be sure to run your article through a plagiarism checker like Unplag (free) before submitting it for publishing on the web - you don't want anyone else's content showing up in Google search results!

Recent Posts

See All