With the rise of social media and our diminishing attention spans, it’s no wonder that brands are looking for new ways to advertise. Traditional advertising is not as effective as it used to be because people have grown accustomed to ignoring banner ads, pop ups, and other intrusive types of advertisements. Native advertisements are a way for brands to connect with consumers in an organic manner that doesn't feel like traditional advertising. In this post we'll talk about what native advertising is, how it works so well for brands, why people might not be receptive to these types of ads, and examples of successful native ad campaigns!
1. What is native advertising?
- Native advertising is an innovative way for brands to connect with consumers in a more organic manner that doesn’t feel like traditional ads.
- With the rise of social media and our diminishing attention spans, it's no wonder why brands are looking for new ways to advertise.
- Traditional advertising does not seem as effective anymore because people have grown accustomed to ignoring banner ads, pop ups, and other intrusive types of advertisements.
- Native advertisements are becoming increasingly popular because they're able to better gain consumer attention without being something people want to avoid or block out entirely!
2. The top three examples of Native Advertising
- Sponsored posts are an example of native advertising that takes the form of a regular social media post.
- A site will pay you to write blog posts, tweets or status updates for them which appear on your personal profile page! - This is particularly popular among influencers who have large followings and want to use their influence to help brands out!
- YouTubers can also earn additional income through sponsored videos appearing in their feeds when they upload new content. These types of advertisements work so well because people love watching YouTube stars' videos without feeling like they're being advertised too overtly.
- If you've ever watched Netflix Originals shows you know how powerful product placement can be.
- Netflix is able to seamlessly integrate their product into the story while also subtly reminding viewers of all the ways they can use to enjoy shows and movies on their service! Product placement isn't an intrusive form of advertising because it feels like a natural part of what you're watching and doesn't make you feel bombarded or manipulated in any way.
- Native advertisements are becoming increasingly popular because brands aren’t pushing them onto consumers; instead, ads take on more organic forms that people will actually want to engage with such as sponsored posts (picture below), YouTube videos, and other types of content that don't carry traditional ad formats such as banners or pop ups! People end up finding these ads so interesting and useful because they're able to be captured by their own interests and passions.
3. Why does it work so well for brands?
In today's world, consumers are inundated with messages from countless different companies every single day. People have grown accustomed to determining whether or not a message is worth their attention in a matter of seconds and then moving on if they don't feel the need to pay attention to that particular ad.
Native advertising has been able to cut through all of this noise because its appearance looks organic enough that people who do happen upon them aren’t immediately put off by what they see! Brands can still get across key information about their products or services while providing an experience that feels natural rather than forced. This means you'll use less effort getting your brand seen but will also receive more engagement as well!
4. How can you create your own native ad campaign?
Creating an effective native advertising campaign is all about striking a balance between providing consumers with the information they want while also still appearing organic enough that people don’t feel like they're being advertised to.
An excellent way for brands to accomplish this would be by writing sponsored posts! These are articles written in the same voice as other blog posts but contain key pieces of information or links back to relevant pages on your website. You could even include images, video clips, and text boxes if you wanted something more dynamic! This type of advertisement has proven itself time and time again because it's able to do many things at once- gain consumer attention, entice them into further exploring certain topics through links, and still feel authentic.
In other cases, brands have been able to sponsor social media posts! This is a great way for companies who may not have the budget or time to write sponsored blog articles because it only requires you reaching out to influential bloggers within your niche- if they agree then voila! You can use their content on your own page while providing them with monetary compensation in return.
Sponsored search results are another example of how native ads work so well for advertisers today. As people spend more and more time searching online these types of advertisements give websites an extra boost by showing up high on relevant searches (with links back to company pages). When someone does click through it feels less like traditional advertising because the advertisement itself appears to be part of the content they're searching for, rather than something that pops up on top or to the side.
Native ads are an excellent way for brands to get more out of their advertising budget while also providing consumers with a better experience overall!
5. The benefits of using native ads over banner ads, pop-ups, and other more traditional forms of advertising
Native advertisements have a few key advantages when compared with their traditionally intrusive counterparts. First off they're able to avoid being blocked or ignored entirely because people don't always associate them as something which is trying to sell them an idea! Consumers are less likely to ignore these types of advertisements if they feel like there's no ulterior motive behind the content that's been provided.
One major benefit for brands in terms of creating Native Ads is the fact they can provide valuable information about how consumers can use your products or service without coming across as overly pushy or try hard sales pitches! These sorts of advertisements thrive on providing useful insights into how consumers can get the most out of what you're selling and because they don't come off as overtly salesy, consumers are more likely to trust them!
Finally these types of ads tend to be much less expensive than banner or pop-up advertisements. Banner ads require a substantial amount of money in order for them gain traction with audiences which means there's a greater risk at spending too much without getting anything back from it down the line! These sorts of campaigns also require extensive time investments on behalf of brands but Native Ads only need the initial development stages before being able to operate successfully on their own meaning marketers can spend less time worrying about how effective their advertising is going while seeing better results whenever someone does click into!
6. A few reasons why people might not be receptive to these types of advertisements
There's a good chance that some consumers have been conditioned to ignore traditional ads which appear on websites because they're so common. While it can sometimes be difficult, advertisers need to try and break this habit by using informative content within native advertising schemes!
Brands will also want to avoid being too salesy with their Native Ads as well. Consumers don't like feeling like the only purpose behind an advertisement is for them buy something or use your services. If you provide useful information about how consumers can improve their lives in general then there's a much better chance at convincing viewers into giving brands another look if applicable!
These are just two possible benefits which come along with the use of Native Ads over other forms of ad campaigns. You can find out more about this and why these sorts of advertisements work so well at our blog today!