Email newsletters: common mistakes advertisers make that turn off your customers

Mistakes happen when we are using technology. We send emails to the wrong person, or simply forget to include an important detail that will stop a reader in their tracks and cause them to unsubscribe from your newsletter. In this blog post, we'll take a look at some of the more common email formatting mistakes that can put a damper on your conversion rate and turn readers off from reading any further messages you have for them.


1. The sender's email address is incorrect


The sender's name is misspelled or missing from the "from" line of the email. This mistake happens all too frequently and can be fixed by double checking that you have typed in your own full name into this field before hitting send. Always check to see if you are sending an email as yourself, not a company account!


2. The recipient's email address is incorrect


Many people are not checking their "to" field before they send an email out. A simple oversight, however this is a mistake that can be avoided by double-checking your list of recipients before hitting the send button.


Lack of focus and organization in content - The body of text lacks focus or there is no discernible structure to the paragraphs being written. There might be too many points brought up without any clear purpose behind them or some sentences may contradict others which will confuse readers on what exactly you want to say about a topic. Spelling errors - It's very frustrating for someone who has taken time out of their day to read through something only find blatant spelling mistakes, especially if it makes reading difficult because words are misspelled or missing letters.


3. Subject line is not clear or does not make sense


The subject line of the email has no meaning or is completely unrelated to what content readers are about to see. It's very important that you put some time into writing a good subject line for your email because this will be the first thing someone reads before deciding whether they want to open up an email and read it all or just delete it right away.


Spaces not included - When sending emails with links in them, spaces need to be added after every period at the end of each sentence so that when clicked on these URLs won't have any issues redirecting users back where they came from. If there aren't spaces between words though, sometimes you can run into trouble if people try clicking on text which isn't actually linked but rather is just a word on the page.


Font, color and size issues - Just like with web design in general (and as we mentioned above), fonts need to contrast one another for better readability purposes. You don't want your text blending into the background or getting lost within it because people won't see what you've written unless they highlight everything first; this is usually done by those who are visually impaired but can also be useful if someone wants to copy and paste information from an email without any formatting disappearing along the way.


4. Message content lacks focus and/or organization


The body of text lacks focus or there is no discernible structure to the paragraphs being written. There might be too many points brought up without any clear purpose behind them or some sentences may contradict others which will confuse readers on what exactly you want to say about a topic.


Formatting issues - The most common formatting problems are ones that deal with spacing and line breaks in between words, letters and other pieces of content within your email design. If someone tries clicking on something they think should lead somewhere but it just takes them back where they came from then this could also present an issue for users who aren't visually impaired (and even those who are).


Spelling errors - It's very frustrating for someone who has taken time out of their day to read through something only find blatant spelling mistakes, especially if it makes reading difficult because words are misspelled or missing letters.


5. Formatting problems, such as text in the wrong font, size, or color


The body of the text is using a font, color or size that does not fit with overall design scheme. It can also be difficult to read if it's too small, especially for those who are visually impaired or have trouble focusing on what they're reading.


Readability issues - When you think about how someone will view your content online (whether its email marketing material or anything else), keep in mind that people may view things differently depending on their screen resolutions and default browser settings which could impact whether they see everything clearly on first glance without having to zoom in on the page first. Fonts need to contrast one another so users know where each sentence starts and ends but colors should work together so there isn't any confusion as to what piece of text is most important and why.


6. Content contains spelling errors or grammar mistakes that are distracting to the reader


Spelling errors - These go hand-in-hand with formatting mistakes because it's also very frustrating for someone to keep seeing words that don't make sense or are spelled wrong along the way while reading something they're trying their best to understand. It can become taxing on readers after a certain point so be sure you're putting out quality content which gets your message across without all these other distractions getting in the way.


The body of text contains words that are spelled incorrectly or do not make sense in context. This can be frustrating for readers to continually see throughout the email which is why you should always double-check your work before sending anything out so these mistakes don't appear all over the place and interrupt people's experience with what you're trying to say.

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