Google Ads: a step by step guide from setting up your ad to maximizing click-through rates

There are many ways to advertise on Google, and it can be hard to know where to start. It is important for you to understand the basics of how clicks work so that you can get the most out of your advertising budget. In this post we will discuss what a click-through rate (CTR) is, and some tips for getting more CTRs with your ads.


1. What is a click in Google Ads?


There are many ways to advertise on Google, and it can be hard to know where to start. It is important for you to understand the basics of how clicks work so that you can get the most out of your advertising budget. In this post we will discuss what a click-through rate (CTR) is, and some tips for getting more CTRs with your ads.


A "click" in an ad means someone has clicked on one of our ads in order to visit our website or app through Google's search engine result pages (SERPs). The number of times people click on an ad determines how much money we spend every month; when someone clicks, they help us reach our monthly advertisement goals which determine which keywords become more expensive.


2. How to determine which type of ad you should use


One of the first things you will need to do is determine how much money and time you want to spend on your ads. You can set a daily budget, which means that Google automatically suggests bids for your keywords so that they don't exceed your spending limit each day. These limits are determined by our system; we take into account what kinds of historical data we have about each ad group (such as average CTRs) in order to estimate whether or not an ad will be clicked on frequently enough. They also consider factors such as location and device type (desktop computers vs mobile devices). Keep in mind that if people see repeated instances of spammy advertising it might make them less likely to click because they find the ads intrusive – this would mean that your ads might not reach their full potential and you would lose money. It is also important to remember that we take quality into account when determining bids, so if people find the ad unhelpful they may be less likely to click on it.


If you want more control over how much time and/or money you spend on your campaign, set a maximum daily budget which forces Google Ads to stop suggesting suggested bid limits as soon as this limit has been reached for each ad group (keywords). If your goal is simply brand awareness or exposure then this might be appropriate; however if clicks are necessary in order for an ad group to meet its goals then using a cost per impression model with non-remarketing lists for search ads (RLSA) might be more appropriate.


3. Ad types and what they do


The next step is to choose an ad type. This decision will depend on what your goals are, how much time and/or money you want to spend, and what kinds of restrictions you have (such as if a particular technology or device isn't allowed). Keep in mind that certain types of ads may not be available for specific countries – click "Keyword Planner" at the top right hand side under Tools & Analysis > Display Targeting, once there select any one country from the drop down menu which appears directly below where it says "All Countries", then use Advanced Options underneath this section to search by features such as languages.


If you're interested in delighting customers with highly relevant ads which encourage them to explore new products go for a text ad; this is especially useful for ecommerce companies or retail pages. If you want to drive traffic directly to your apps and websites, image ads are best because they can display high quality images like pictures of products which people might be interested in buying. Video offers the highest potential CTRs (and therefore success rates) amongst all ad types, but we suggest that new advertisers try out some simpler options before attempting video campaigns since they require more time and effort during campaign creation due to higher setup costs associated with these ads.


4. Costs for each ad type


When you choose an ad type, keep in mind that the total average cost per click is usually lower for text ads since they are cheaper to create. Image and video ads have higher setup costs because more time is needed during campaign creation due to these formats being technically demanding compared with other types of ads (such as image or text).


Text Ads: starting from $0.05 USD on Google search, although it can be even less if your Quality Score is good enough; this will only show up when someone searches by keywords which match your chosen targeting criteria


5. Pros and cons of each ad type


Text Ads: have a high CTR and can be created in minutes, but the cost per click is relatively higher than other types of ads


Image Ads: less expensive to create compared with video or text ads since no copywriting needs to go into them; however their design elements mean that they take more time during campaign creation so there is a greater upfront investment when setting up an image ad. It's also important for new advertisers to experiment with simpler formats before venturing into this format due to its technical complexity relative to other ad types such as text.


Video Ads: offer potentially the highest CTRs out of all different kinds of advertising formats (including search) because you're able to show people moving images which make these ads stand out from other types such as text and image ads. They're also beneficial for customers because they can be very engaging since video content is usually more interesting than static images or copy.


6. Why it's important to track your ads performance


It's also important to track the performance of your ads. You can do this by either using Google Analytics (or an equivalent tool) or Adwords conversion tracking, which will allow you to see how many people are engaging with your content and whether they're converting into customers after clicking on one of your ads. Also remember that it's essential for advertisers to use remarketing lists in order to target users who have already visited their site so these visitors don't get served irrelevant ads when searching elsewhere online. This helps develop trust between customer and company since ads won't be annoying them repeatedly about products/services which they've already bought from you!





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