1. What is Contextual Advertising
You're probably wondering what context means, and how it relates to advertising. Contextual advertising is a form of online marketing that allows you to show your ads on websites with content related to the product or service you are selling. For example, if I were selling shoes for babies, my ad could be shown while people are browsing baby-related websites like parenting blogs and baby stores. This type of marketing can also help improve your conversion rates by making sure that visitors see the products they came looking for! In this post we will discuss some tips and tricks from an expert in the field so that you can successfully run a contextual advertising campaign.
2. Why use Contextual Advertising
Best practices for success wit h contextual adver tisements that actually convert readers into customers: - Set up specific, targeted ads for each website you advertise on This is probably one of the most important steps when it comes to creating effective contextual advertisements because different sites attract different people looking for different products or services. Try not to use too many keywords; instead try focusing on a few key phrases that your target audience would use to search for the product or service you are offering.
3. How to set up Google Adwords for contextual advertising
- Run a test campaign for each product/ service you are going to advertise on, and see which websites convert best This is especially helpful when it comes to testing out different types of ads. You can experiment with various images or even split your ad budget between multiple ads so that you can get more data about what works well in terms of maximizing conversions. Experimentation will save money down the road!
- Don't be afraid to pause low converting campaigns Since every website has its own visitors who may be looking at other products while browsing specific sites, there's no point advertising if nobody clicks through. If a campaign isn't doing well, it's best to pause and focus on your high performing campaigns.
- Change up the copy often A good rule of thumb is that people will need to see your ad several times before they'll remember you or be interested in what you're advertising. Don't get stuck using the same exact text for months because it won't work! Instead try different things out until you find something effective. Once again, this all comes down to testing various options with data from actual visitors collected during a test phase. - Hide keywords in links This trick can help make sure that only those who are already familiar with your brand/product will click through instead of wasting money showing ads to new potential customers when they don't even know what you're offering. You can try simply adding a couple of keyword phrases after the URL so that only those who are already familiar with your brand will click through to see more information about specific products or services while others won't be able to tell exactly what they'll find on the other page and skip right by without clicking anything.
- Use negative keywords This strategy is similar to hiding keywords, except instead of including targeted terms in links (like we mentioned above), it means creating an ad campaign for each product/service but not actually displaying ads when certain words appear in headlines or site names next to where your link would otherwise show up. For example, if I am advertising shoes again babies but don't want my advertisement showing up on a baby supply website, I can add that site to my negative keyword list. This is a great strategy for advertisers who want their ads shown on specific websites but don't necessarily want them showing up every time the word 'shoes' appears anywhere in general Google Searches.
4. The benefits of using contextual advertising …
- Use the right keywords. Figure out what your customers are actually searching for online, then use this information to create specific ads that will appear when these words or phrases are searched in Google. If you're not sure which terms people would be using, run a few test searches yourself before running any actual advertisements so you can get an idea of how many impressions per day each ad is getting on average (or even better – try creating separate ads targeted at slightly different search queries to see if they perform better). You want to make sure that you aren't wasting money showing up next to irrelevant keywords because sometimes websites like Google will charge you on a per click basis instead of charging for impressions.
- Get the most out of your ad by maximizing conversions Ensure that visitors who see your ads are clicking through and making it to your website where they can either sign up for an email list or make a purchase. This way, even if someone isn't interested in buying anything immediately but sees one of your advertisements and visits later down the road when there's something more specific that they're looking for, chances are good they'll still choose to do business with you! - Use relevant images Make sure that you give each new advertisement enough time before changing them up because studies have shown again and again (and again) how important image recognition is online. Even though people usually don't spend more than a few seconds on any one page, your ad needs to be displayed long enough for them to make an emotional connection with the image. And if you're using negative keywords, don't forget that Google will ignore images even if they are included in links!
5. How to make the most out of your campaign with a few tips and tricks from an expert in the field
- Use a static image for consistency Another reason to keep your ads around long enough that people can actually remember what they look like is because it's been proven again and again (and again) how much more effective advertisements are when the same picture appears on every single one. You don't have to be quite as strict with this rule of thumb if multiple images only appear in rotated ad spots, but you should still try keeping the same ones up as long as possible before switching them out even then since repetition has also been shown time and time again (and again) to help drive conversions.
- Include social proof When showing off testimonials from previous customers or highlighting customer reviews, make sure to include the actual names of people who have given them so that they seem more legitimate. Even though you're not asking anyone to divulge any personal information, just seeing their first and last initial can sometimes make visitors feel like there's a bit less accountability for what the person is saying online compared with someone else's full name being displayed beside it.
- Try experimenting with different types of ads If your current strategy isn't working as well as you thought, try something new! You could even run several different ad campaigns at once targeted towards slightly different keywords or audiences if you want to see how each one performs before shutting down an unsuccessful campaign on its own. There are many ways in which Google Adwords allow advertisers to both track success metrics and create separate ads that go along with them, so take advantage of all the tools they provide to get even more mileage out of your campaigns.
- Monitor and adjust as needed You can't expect things to work perfectly from the beginning or you'll never learn what works best for your business online until it's too late! If something isn't performing up to par with how much money is going in versus coming back out again, be ready and willing to make changes rather than stubbornly sticking with a plan that clearly isn't working. In most cases, this means either reducing budget spent per day on certain advertisements or actually increasing the budget if performance still seems low compared against initial projections (and always remember not to exceed Google Adwords' daily spending limits!)
6. Best practices for success with contextual advertising campaigns
- Create a strategy, not just random ads There are so many different ways to do contextual advertising that it can be difficult for advertisers to know which one is right for them! To help narrow down the options though, you should always start out by creating an actual plan beforehand. This might sound pretty basic but there's nothing worse than investing in online advertisements without having any idea of what exactly they're going for or where they even want to take things next after their initial goals have been reached. Do some research on Google and other platforms first before ever spending a dime otherwise your money will go towards useless clicks from people who aren't interested in anything you have to offer at all!
- Leverage the power of retargeting One way that contextual advertising can help you is by allowing you to reach out to people who have already shown an interest in your products or services before. Even if they don't buy anything the first time around, customers are far more likely to actually consider what you're offering them a second (or third!) time since their initial curiosity has been piqued and then satisfied once already! If something sounds good initially but doesn't pan out for whatever reason, there's always another chance later on down the road as long as internet users continue searching online and clicking ads…
- Don't underestimate mobile platforms Although most advertisers assume that desktop computers will be where all of the action happens when it comes to digital marketing strategies like those involving contextual advertising, mobile devices like smartphones and tablets are quickly gaining ground as well! More people than ever before now use these handheld internet-connected gadgets to search online rather than using traditional desktop computers, so it's important for anyone who wants their ads seen by the biggest number of potential customers possible to make sure they're targeting both types of platforms at once.