Have you ever wondered how some companies attract the best people to work for them? The answer is influencers. Influencers aren't just actors or actresses - they're everyone with a follower that can be used to benefit your business. In this blog post, we'll discuss the steps to find and select influencers for your company!
Determine the type of influencer you want to attract.
When looking for influencers, your first step is to identify the types of people who will benefit your company. For example, if you are a fashion brand, it would make sense for you to attract people who have a large following in these or related fields (eg bloggers, models).
Once you know what type of person (s) you want to hire, make a list of potential candidates! This can be done by searching the internet across various social media platforms and websites - make sure that when we move on to the next steps, all the information is already neatly gathered in one place! Since word of mouth has proven to be extremely effective, engaging an influencer can really help grow your business!
Show appreciation when they agree - send them a thank you card, flowers, or offer tickets to an event that suits their interests.
Once you have a list of potential influencers, it's time to reach out. This can be done via social media, email, or even by phone - whichever is best for all parties involved and where they are most likely to see it (for example, if the Instagram user is more active there than email , we would use that as our main scoping method). An important part of engaging, however, is doing up-front research on each person so that when you contact them, you know exactly who they are and why you think they will benefit your company. You have to show gratitude in some way - sending flowers to someone is always nice, but expressing gratitude does not necessarily mean monetary value; something like offering a free trial of a new product or service would be great to show that you value their opinion.
When they agree, it's important to thank them! You can send them flowers (or whatever) as a token of gratitude - that too. Help the influencer feel valuable and more likely to prove himself in your company in the future when the opportunity arises! If they don't respond after a few tries on your part, don't take it personally; sometimes people are busy or just prefer one form of communication over the other, so choose what works best for everyone involved. However, remember: never give up if someone says no, because even getting rejected gives you valuable feedback on exactly where you need improvement, which could lead to finding another influencer who will be more helpful in the future!
Keep following every few months for news on how things are going.
Remember to keep an eye on how things are going every few months. This can range from informing them about new products or services launched by your company, sharing some of their content / publications via social media if they are active there (which usually helps to increase the number of followers for all parties involved), etc. One thing, which you should, however, don't do constantly harass an influential person - remember that even if that person can have a lot of influence on people, he still shouldn't take away what makes them people, and the presence of boundaries between business relationships is always key!
The steps above will help you find and select influencers for your brand!