Clickbait is a term that has been around for years, but it's only recently been in the spotlight. In this blog post, we'll explore what clickbait is and why you should avoid publishing content that could be considered as such. We'll also talk about how to tell if your article or post can be seen as bait by readers and strategies for creating engaging content without resorting to clickbait tactics.
1. What is clickbait and why should you avoid it?
Clickbait is a term used for web content that uses sensationalized headlines or eye-catching thumbnail images to capture reader interest and drive traffic. The goal of clickbait is generally not to provide the reader with useful, interesting information but rather something that will engage them enough so they'll share it on social media platforms like Twitter or Facebook. This form of online marketing strategy has become very popular over recent years because publishers can generate large volumes of traffic by using this technique; however, readers tend to see right through these types of articles and posts which results in low engagement rates after an initial surge post publishing.
2. Examples of clickbait headlines
While the specific headlines used in clickbait vary depending on what content is being shared, some of the most common examples include: "You'll Never Believe Who Tripped and Fell on the Red Carpet" or "This Kitten's Reaction to Getting a Haircut Will Make You Laugh Out Loud." These types of attention-grabbing titles are designed to entice readers into clicking through to read more. In general, these posts will have very little useful information that can actually benefit those who do end up taking a look at them.
Clickbait is often seen as something that has been plaguing online publishers for years but now there seems to be an increase in both awareness surrounding this type of marketing strategy and efforts by social media platforms to combat it.
3. The consequences of publishing clickbait articles or posts
While there aren't really any serious consequences to publishing clickbait articles or posts, these types of web content can be frustrating for readers and they may begin to see your site as something that's not trustworthy. When it comes down to it, people want useful information that is going to provide them with a better understanding of the topic at hand rather than just getting their attention and then providing nothing more than entertainment value.
This type of marketing technique has become so common in recent years that many established news sites use this tactic despite knowing how irritating it can be for users who are simply trying to get some reliable facts about what's happening in the world around them. Not only does this generate low engagement rates also negatively impacts trust between publishers and readers.
4. How to tell if your article or post is a form of clickbait
It can be difficult to tell if your article or post is a form of clickbait, but there are some common features that you should look out for. These types of content will often:
-Be written in an overly dramatic tone and use exaggerated language throughout the entire piece
-Contain images with very little substance to them and/or feature celebrities or other public figures who have nothing to do with what's being discussed
-Feature "You Won't Believe What Happened Next" style endings where something shocking occurs at the end of each paragraph rather than actually providing useful information about why it has occurred.
If you're publishing web content on any site that could be considered as having large readerships such as Huffington Post or Buzzfeed, it's highly likely that you will have to use clickbait at some point in order to generate interest.
5. Ways to avoid publishing content that could be considered as clickbait
Instead of using a catchy headline to get people interested, opt for one that summarizes the information in a straightforward way
Make sure your articles contain useful information and avoid writing just for shock value or entertainment purposes. While it can be fun to write about celebrities from time to time, don't let this become the main focus of what you publish on your site
Provide concrete details throughout all pieces rather than avoiding them until the very end where something shocking takes place. This will make readers feel like they've actually learned something when reading through content published by your website instead of simply clicking out because nothing was provided beyond an attention-grabbing introduction.
6. Tips for creating engaging content that will not be seen as a form of bait by readers
Use useful, relevant information to create engaging headlines that are not clickbait.
Avoid using overly dramatic language throughout the entire content piece so you don't come across as trying too hard to get attention. People want informative articles and posts rather than ones with titles designed only for catching clicks.
If your site is more on the entertainment side of things rather than purely informational, make this clear in your title before readers end up getting frustrated because they're expecting something different from what was presented online. When there's no substance behind an article or post all that can happen if people click through is disappointment which means less readers overall.