Online advertising is a huge part of the modern marketing world. It is an integral aspect for small businesses who want to grow. In this blog post, we will discuss what online advertising is and how it works, examples of successful campaigns and best practices in the industry. We will also talk about why online ads are so important for startups and provide you with some tips on how to create your own campaign!
1. What is online advertising and how does it work?
Advertising is defined as the act or practice of drawing attention to something, in this case your product. The digital age has changed the way we market our products and services because it allows for more targeted messages with greater ease than ever before. These ads are placed across different channels (e.g., social media site like Facebook) that people spend their time on throughout the day where they see your ad(s). For example , if you're selling a new energy drink, advertising online via banners on sports news sites will be much more effective than buying space in print form such as magazines or newspapers, since only a very small percentage of readers typically pay attention to these traditional mediums compared to when someone visits a website while browsing through their feed on social media.
2. Examples of successful ads and best practices in the industry
Now that we've established what online advertising is and how it works, let's talk about some examples of successful campaigns. Here are a few cases studies on ads with high engagement rates:
- Back to the Future - Hoverboard: This campaign ran on social media sites like Facebook and YouTube , which gave them access to an audience who would be more likely than others (e.g., baby boomers) to want this product. The ad was brief but had some humor injected into it while showing off all its features, such as speed and ease of use which resonated well with their target audience. As you can see below, our friends at Internet Marketing Inc used great imagery along with very clear copy to get their point across.
- Taco Bell - Live Más: This campaign was a similar concept in terms of targeting an audience using social media, but instead used it as a way to generate buzz around the product launch , which helped them build hype and awareness . They created several ads that were highly shareable on different channels such as Facebook and Instagram, which continued to drive traffic back towards their website for additional outreach.
3. Why online advertising is great for small businesses
Now that we've talked about some examples of successful campaigns, let's talk why online advertising is so important for small businesses. Many new companies do not have the resources to invest in traditional forms of marketing like TV commercials or print ads, which are very costly and require a lot more man-hours to create than an ad on Facebook. In addition, they also don't know where their target audience spends their time online , since it changes from company to company depending on what industry you're trying to reach . However, with digital advertising there is less guesswork involved because these same social media sites can be used as a way to find your potential customer base by researching competitor activity and demographics across different channels by using tools such as Google Analytics or Adobe Analytics.
4. Tips to make your ad stand out from the rest
Now that we've talked about some successful online ad campaigns, let's now talk about how to create your own. Here are a few tips on what you can do in order to make yours stand out from the rest:
- Use relevant imagery and copy that corresponds with your target audience; for example if you're targeting university students then something like "Back to School Sale" might work well as an image because it will resonate with them due to getting ready for classes or heading back home, but may not be appealing at all to older adults who no longer attend school. It is important here however, not to use general terms such as sale since this could attract customers outside of your desired demographic (eg., grandparents).
5. Advantages and disadvantages of using a PPC campaign vs a SEO campaign
Now that we've talked about some best practices for online advertising, let's now go over the advantages and disadvantages of using a PPC campaign as opposed to one based on SEO. If you're not familiar with these acronyms then don't worry since all will be explained below:
- PPC stands for Pay Per Click, which is when someone clicks on your ad placed on social media or search pages such as Google AdWords or Bing Ads. This allows advertisers to pay a fee every time their ad gets clicked , making it more expensive than organic posts but also giving them access to an audience who have expressed interest in what they are selling by clicking through from another channel (e.g., Facebook).
6. The importance of having a well-designed landing page when setting up an ad on Facebook, Twitter, or Google Ads
One way to make this happen would be to follow the KISS rule, which stands for "Keep It Simple Stupid" and will help you keep your landing page as simple yet effective as possible. This means that it should be easy to navigate through since there is nothing more frustrating than not being able to find what you're looking for because of too much clutter or distractions . At the same time however, do not use this excuse to skimp out on important information such as having a clear call-to-action button at the top so customers know where they need to go in order take an action (e.g., buy now) without getting confused or lost along their way!