How to Identify and Use Keywords in SEO (Search Engine Optimization)

Keyword research is an important part of SEO. It can be difficult to know where to start when you are trying to find the right keywords for your website or blog post about SEO (Search Engine Optimization). This article will give you some tips on keyword research, and then show you how to choose the best ones for your site or content.


1. What is Keyword Research


The first step in keyword research is to ask yourself what exactly you want your website or blog post to rank for. If you are writing about SEO (Search Engine Optimization), then key words like "SEO tips" would be too general. Instead, try to focus on one specific topic within that topic area. For example, let's say that the piece of content is an article describing how black-hat SEO techniques can damage a website's ranking and search traffic over time. In this case keywords related specifically to black hat SEO could work well as this narrows down the scope of people who might come across it via search engines


Other than narrowing down which topics relate directly with your web page or blog post, there are also certain guidelines you should follow when you choose keywords. Google and other search engines like to see relevant content for users, so if your blog post is on a website about photography, then choosing "SEO tips" as the primary keyword will likely not have good results because it doesn't relate directly with what you are discussing in that piece of content.


2. How to do Keyword Research


There are a number of different keyword research tools available online. These can be very helpful when you're trying to find the best keywords for your website or blog post about SEO (Search Engine Optimization). You should try out a few and see which ones work well with your style of doing things. There is no one "best" tool, but there are some that tend to get better results than others in most cases. Here's a list of the top three:


Google Keyword Planner - This is probably the most popular option because it comes from Google itself! On this site, if you have an AdWords account then you will have access to all kinds of great information on average monthly searches for specific topics related directly with what your website or blog post is about. This can be a good place to start your keyword research because it shows you what people are actually searching for online, and the data comes directly from Google


SEM Rush - Another popular option that allows you users to see which keywords have been searched for in order of popularity over the last month


Ubersuggest - This tool works by scraping Google Suggest results in real time when you type in various search queries into Google. It then gives suggestions on other key words related with those phrases so that you don't need to do any extra digging around yourself!


3. Pros and Cons of different keyword research tools


Google Keyword Planner


+ Good for finding what keywords have been searched the most in Google over the past month and year


+ Integrates with AdWords, which is a huge bonus if you already use this service! (It can be hard to get good results from using only one tool)


- Can sometimes give inaccurate data because it shows information based on all users of Google rather than just those who are actively searching online at that point in time. Make sure you're looking at updated stats when doing your research via GKP!


SEM Rush


+ Shows average monthly search volume across multiple countries and languages. This means that even though something might not get many searches per month you live, it could still get a significant amount of searches in another country


+ Provides additional information on the top keywords that are related to your primary keyword, which can provide further insight into what you're writing about. For example if I was doing research for an article talking about how SEO techniques have changed over time, then SEM Rush would show me different keywords that relate with this topic like "SEO history" or "How Google ranking works now vs how it worked in 2005"


- It's not 100% accurate all the time because some of its data is based off paid search results rather than natural ones (just like GKP). There might be slight discrepancies when comparing SEMrush stats with other similar tools so make sure you compare both options before making any decisions


4. Choosing the right keywords for your website or blog post


When choosing your keywords, it is important to make sure that you are using phrases related with what your content is actually about. For example if my blog post was called "How to Identify and Use Keywords in SEO (Search Engine Optimization)", then the primary keyword should be "SEO (Search Engine Optimization)" or something similar


If your primary keyword does not reflect what you're writing about at all, then Google might have a hard time understanding which information relates directly with the text on the page! This can affect its ranking for that topic because chances are there will be multiple sources talking about this phrase so Google will choose one of them based off how relevant it thinks each piece of content is to searchers online . In short: you don't want to mess with Google because it knows everything!


There are many other secondary keywords that can also be beneficial to use as well. These include things like synonyms (e.g., "search engine optimization" instead of "SEO"), related topics (e.g., search engines vs social media), and information on the competition for each keyword phrase (i.e., how much SEO content is already out there). By using all three types of additional words in your blog post, you will give yourself a better chance at ranking higher than those who only use one or two different phrases .


The best services for the selection of keywords - Google Keyword Planner


- SEMRush


- KWFinder ( it's free! )


Examples of good keywords to use in a blog post about SEO (Search Engine Optimization) - How to Identify and Use Primary Keywords in SEO (Search Engine Optimization) - What is Search Engine Marketing? Differences between Branding vs. PPC Advertising. Pros and Cons of Social Media as an SEO Strategy for Bloggers/Website Owners. Free tools you can use instead if GKP and SEMrush. Easy ways to increase your website traffic without doing any extra work on your own site . Why blogging might be one of most important things that every new website owner should do as soon as possible.


5. The best services for the selection of keywords


There are a ton of different tools out there for conducting keyword research, but not all of them have the same level or quality. These include:


Google Keyword Planner


The Google Keyword Planner (or GKP) is probably one of the most popular and well-known options because it comes directly from Google itself! The nice thing about this tool is that you can see what's worked in the past inside AdWords campaigns which can be very useful if you're considering investing money to run an ad on your chosen phrase(s). On top of showing overall search volume numbers across multiple countries and languages like SEMrush does, you can also break these stats down even further by entering specific location/language information within GKP.


The downside to GKP is that it only lets you look at certain data if you're not already running AdWords campaigns (or don't have an active campaign). What this means is that the search volume numbers shown inside of GKP are based off people who were searching for these keywords and then clicked on one of your ads . If there was no ad or very little competition, they wouldn't show up as a result


The Keyword Planner tool shows average monthly searches in Google itself which can be useful when trying to identify what phrases actually get searched over time without directly clicking on someone's website. This doesn't mean however that everyone will want or need click through rates like those within PPC traffic so be sure to understand your target audience before choosing keywords


6. Examples of good keywords to use in a blog post about SEO (Search Engine Optimization)


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SEO (Search Engine Optimization) is a super common topic to discuss online. This makes it important for people who are interested in ranking their blog posts or website higher within Google's rankings to choose keywords that aren't already being addressed by thousands of other sources . A quick way to do this is just using your primary keyword phrase along with one or two secondary ones! Good examples might include phrases like "how much does SEO cost" if you're trying to get more traffic from organic listings on SERPs and not PPC campaigns. That said there are also many different ways you can go about conducting keyword research.


In conclusion all of us want to get on top in search results when conducting a web search with some specific key phrases that help our customers find exactly what they need from us! There is not a universal advice how to rank your website within first page - it depends mainly on your competition and business goals which should be considered during optimization process. We hope this post has been helpful in understanding more about choosing the right keywords for SEO purposes!

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