The Facebook Pixel is a much-talked about subject in the marketing world. It's used for conversion rate optimization and to target ads to people based on their browsing history, so it can be an incredibly powerful tool if you know how to use it properly. In this post, we'll go over what the Facebook Pixel is, how to install it on your website, why you need one if you're not using one already (and what that means), different ways of customizing your pixel and what those do for you (like retargeting!), and examples of other websites who have implemented theirs successfully.
1. What is the facebook pixel
The Facebook Pixel is a tool that you can use to monitor and track conversions on your website. It allows you to track actions like page views, downloads or purchases (or non-conversions like bounced visits), and then retarget those people with ads later on down the road.
It's extremely important for ecommerce websites who want to maximize their ROI through ad campaigns because it lets them see how well certain products are doing as opposed to others, which helps inform future marketing decisions (i.e., what kinds of products should we put more money into?).
2. How to install it on your website
To install the Facebook Pixel, you need to get the code from their website and then add it onto your own. Once that's done, you'll be able to start tracking conversions on your site using the pixel.
It's important for marketers who are just starting out with digital marketing or ecommerce websites because this is where conversion rate optimization comes into play. If people aren't converting (i.e., buying products) when they visit certain pages of a website, than what can we do about it? This is how businesses figure out exactly that so they know which areas of their site needs improvement before wasting money on ads!
3. Why you need a facebook pixel
The Facebook Pixel is an important tool to have if you're using ads on your site because it allows you to see exactly what's working and what isn't. That way, you can make informed marketing decisions for the future (i.e., should we invest more money into product A or B?)!
It also lets businesses track conversions that otherwise wouldn't be possible without this pixel (like how many people are clicking on our ads). There might not seem like there's much benefit in knowing these kinds of details about users who don't end up buying products, but it helps inform ad campaigns so they'll eventually convert--which means more sales for them down the road!
4. Ways to customize the pixel and what they do for you
There are several different customizations that you can make with the Facebook Pixel to get more detailed information about what's happening on your site.
Custom Audiences let businesses upload their own lists of users (i.e., people who have visited their website) and then retarget them down the road, while Custom Conversions let online retailers track sales conversions like purchases or sign ups for ecommerce websites!
If you're wondering why this is important, remember how we talked earlier about being able to see which products aren't selling so well? This lets marketers know exactly where they need improvement before investing money into ads! For example, if some products don't seem to be doing very well when compared sideby-side on a page of a website, than the Facebook Pixel helps inform which ones need to be improved before wasting money on ads!
5. Examples of how other websites have implemented their pixels and what benefits they got from them
Here are a few examples of different types of businesses that have successfully implemented their Facebook Pixel to help them track what's working and what isn't on their website.
This is important because it lets marketers understand which areas need improvement before investing money into ad campaigns!
For example, if the pixel shows that product A gets more views than product B but less conversions, then maybe they should invest more in advertising for Product A so people can see how great it is? Or vice versa? These kinds of details would be impossible without the Facebook Pixel!
6. Other tools that can be used in conjunction with the facebook pixel - Google Analytics, Google Adwords, etc.
There are a ton of tools out there that can be used in conjunction with the Facebook Pixel to provide marketers with more information about their customers and how they behave online.
For example, Google Analytics lets businesses track where users come from (i.e., what site or blog someone came from before visiting theirs), while Adwords lets them know which keywords people search for on Google!
This is why it's so important to understand conversions because it gives marketers who might not have much experience online an opportunity to get started without wasting money down the road!
That's all folks! Thanks for reading this post - check back next week when we'll cover some ways you can use social media ads effectively on your website :) Check out our other blog posts to learn more about what we do and how it can help you!