Title tags are one of the most important aspects of SEO. They're what get your content indexed by search engines, and they're how you can rank higher in SERPs (search engine result pages). This blog post will teach you everything you need to know about title tags. You'll learn why it's so important to optimize them for your site, how to create a good title tag for your website, and more!
1. What is a title tag and why does it matter?
A title tag is a phrase that gives readers an idea of what your content is about. These tags are displayed right under the link to your page on SERPs, and they're also used as titles for search engine results pages (the little snippet that shows up when you do a Google search). So these phrases need to be short yet descriptive enough so people know what type of content will serve them if they click through. They should also include keywords related to the topic in order to rank better, but it's important not to stuff too many keywords into this snippet or else it'll look spammy and won't help improve rankings at all. When users see engaging titles like "How To Find Free Music Online - A Beginner's Guide" they are more likely to click through. Titles like "Best Places To Find Free Music Online" however, won't get many clicks because readers don't know what's in store for them when they read the article.
2. How to create a title tag for your website
Title tags for websites should be:
- Around 50 characters or less. This is the suggested length because Google now displays them as a title on their results pages, and they can't go much past that limit without getting cut off.
- Unique to your blog post (or page) so it doesn't look like you're keyword stuffing. Use variations of words found in your content but don't make up phrases because this will set off red flags with search engines and could even get your site penalized by overusing keywords.
- Descriptive enough so readers know what type of content they'll find if they click through - interesting titles like "How To Find Free Music Online" are more likely to engage users than ones like "Best Places To Find Free Music Online".
- Optimized with keywords that are relevant to the topic of your page. Use variations that you've found in your research on related topics, but don't stuff too many into this little snippet because it'll look spammy and won't have any positive effects for rankings.
3. Benefits of having a good title tag
The benefits of having a good title tag are numerous. When your content is indexed by search engines, it's more likely to be found in SERPs due to keywords that are included in the title tag. This will generate traffic because users who do searches related to those keywords could end up finding your page through these results pages. Additionally, well-optimized titles also lead to higher click-through rates since they're descriptive enough for readers and intriguing at the same time.
Finally, when people share links on social media platforms like Facebook or Twitter, you have no control over how the site displays them so it'll only show "Title Tag". But if you write engaging titles with interesting details about what type of information can be found within this piece, it'll encourage people to click and share.
This is why title tags are so important for all types of websites, especially eCommerce sites where the goal is to generate traffic through search engine optimization (SEO). When users find your site in SERPs because they searched a relevant keyword or phrase, you have a better chance of converting them into customers if your page looks appealing enough - this includes using optimized titles that include keywords related to what type of products/services you offer.
4. Examples of bad title tags
Some examples of bad title tags include:
- "Our Business Services" - this tells the reader nothing about what type of services you offer or why they should care.
- "Blogging Tips and Tricks for Beginners" - while there's a chance that people who search for beginners' blogging tips might end up finding your page, it doesn't tell them anything unique compared to other pages ranking in SERPs. It sounds like something everyone else has already written about which makes it unappealing.
- "Know How To Improve Your SEO?" - again, this is too general and will get lost amongst many similar results on SERPs that are more relevant since they use keywords related to improving SEO strategies/techniques.
5. Tips for creating engaging content with an interesting headline
The most important tip for creating engaging content with an interesting headline is to think of your target audience. What are their interests? What are some keywords related to what they care about? Use this information when coming up with a title tag so you can get the clicks and shares needed to improve rankings since people will be more likely to click on it compared to generic headlines that don't encourage interest or curiosity at all.
A great way to create titles that have these goals in mind is by using helpful lists because humans love them - there's something psychologically gratifying about being told "these are x ways" or "this list contains y items".
6. Ways to promote your blog post on social media platforms (link)
One of the best ways to promote your blog post on social media platforms is by using hashtags. These are popular keywords that people use when talking about something they're interested in, so you can find related ones through researching what's relevant for your site and industry.
This will allow others who share similar interests with your target audience but don't know about this piece yet to discover it thanks to these tags which increases opportunities for shares since everyone wants their content seen by as many eyes as possible!