Live video has been around for a while, but it's only recently that more and more people have started using it. This is due to the rise of social networks such as Facebook Live and Instagram Live. The live video format can be used by anyone looking to grab the attention of their audience, increase traffic to your website, and even convert subscribers to customers. But how do you create an engaging live broadcast? We will talk about this in this blog!
1. What is Live video?
Live video is simply a video that you shoot and broadcast to your audience in real time. This could be through Facebook Live, Instagram Live, or even YouTube (if you're brave enough to fund yourself within 24 hours). The big difference between this type of content creation versus regular recorded videos on your company's website or social media pages is that live streaming gives viewers the feeling that they are “there” at the time of filming. If you've ever watched a TV episode where someone was being interviewed but didn't feel like it was really happening right now - think about how differently you feel when you watch something like Joe Rogan taking interview with Elon Musk! This feeling makes people want more from brands because of their "realism".
2. Why you should use it
Here are a few more reasons to consider using live video:
- Increased engagement on social media (e.g. comments and likes)
- Brand awareness by increasing exposure
- Chance to be featured in the news for your brand history or industry knowledge!
All of this can be achieved with a simple smartphone, so we recommend every company to start experimenting with Facebook Live and Instagram Live today. You never know what it might lead to! Let's see how to set up your broadcast ... Now let's figure out what should happen before, during and after your broadcast. We've got a lot of tips below, so keep reading!
3. How to set up live streaming
First of all, you need to choose a topic that will interest your business. If you're not sure which topics work well in live video at this stage, take a look at some examples of other people who have excelled in their broadcasts and try to reverse-engineer what they did! You will see a lot of different things happening here: interaction questions, where the audience responds to the presenter's initial question asked at the beginning; Q&A sessions after announcements or speeches that provide more information about what the influencer had previously said; product launch ... These types of videos can be 15 to 30 minutes long (like Joe Rogan). Most importantly, whatever you use in your broadcast should add value to your business story.
Let's say you're a dentist and want to do a social media Q&A session for people who have questions about teeth whitening, tooth decay, or sensitive gums ... No matter what it's about, practice makes perfect! Invite someone from your dental clinic to participate in this video to help answer some of the questions viewers might ask when watching something like this. You can even hire someone who understands these subjects if you don't already know someone in your company who would be interested in doing it (that person has to be good on camera too!). Once everything is set up and agreed upon, schedule your live stream before using Facebook Live or Instagram Stories.
4. Tips for using your live video on social networks.
When using social media to promote your live video, remember that the goal is to reach as many people as possible at the same time. You can do it:
- Create a sense of urgency before posting something like "watch our Facebook live stream in the next 30 minutes" or "join us on Instagram Live now!"
- Share information through stories first, then mention when you go live (this will keep viewers coming back!) And don't forget to include relevant hashtags as well! It's important to make sure they are relevant to the target audience, otherwise they will never see what you post ... For example, if I were promoting my blog posts for business owners who need marketing advice - #marketingtipsforbusinessowners would be a great hashtag to use ...
There is no denying that the popularity of live video is growing, and for good reason! It can connect people from all over the world, provide valuable insights into your business or industry, and even point to you in news reports ... All through one simple strategy: going on air ... But before we end there, I wanted to would be very quick to share with you what you can and cannot do.
5. An example of how differentsome people have successfully used this strategy
For example, I recently watched a live video interview with someone who had never surfed before. This man's goal was to get better at surfing, and the only way they could do it was by doing it! The host asked people in their audience what questions they would like answered during the session.
Do's and Don'ts of Using This Strategy in Your Business Marketing Plan
Don't get carried away by the camera ... Make sure you ask the right questions to keep it interesting all the time! Don't make ads or share links without thinking strategically about how it will benefit your audience. Let people know what type of content they should expect before sharing something live online (if everyone says, "Watch us get out now," no one will tweak). Finally, remember that getting started with something new can be pretty scary, but that doesn't mean it should be less valuable. If you need help figuring out how Facebook Live can work for your business, I would love if you check out my last post on my blog.
Make sure you have clear goals in advance (like a Q&A session) so everyone knows what their role is during filming. For example, I recently watched a live video interview with someone who had never surfed before. This man's goal was to get better at surfing, and the only way they could do it was by doing it! The host asked people in their audience what questions they would like answered during the session.
6. Do's and Don'ts when using this strategy in your marketing business plan.
- Create engaging online video content that people want to watch.
- Don't ignore new Facebook Live features like polls and mentions
- Take advantage of live streaming by hosting Q&A sessions with your audience (eg webinars, industry conferences) or even giving product launches!
- Watch out for hashtags when promoting your social media stream - make sure they match the target audience, otherwise they will never see what you post ... For example, if I was promoting my blog posts for business owners looking for marketing tips - # marketingtipsforbusinessowners would be a great hashtag to use. -Be sure to remember the importance of setting clear goals before going on air so that everyone knows what they should be doing all the way through.
- Don't forget to include relevant hashtags as well! It's important to make sure they're relevant to your target audience, otherwise they'll never see what you post ... For example, if I were promoting my blog posts to business owners looking for marketing advice - #marketingtipsforbusinessowners would be a great hashtag to use.