Mobile Marketing: A Comprehensive Guide

Mobility is a powerful force in today's society. In fact, there are more mobile devices on the planet than people! Mobile marketing has been around for many years and it will continue to grow as smartphones and tablets become even more popular. The question is: how can you use these platforms to promote your goods and services? We have compiled a list of 6 steps that will help get your business started with mobile advertising. Follow these tips to take advantage of this growing market!


1. What are mobile platforms


The term "mobile platform" refers to any type of device that can access the Internet.


These include smartphones, tablets, mobile computers and laptops with wireless Internet capabilities.


Mobile devices are constantly being upgraded so it is important for companies to keep up by providing apps or web-based options for their customers. Not only are consumers expecting this from businesses but Google now uses a company's website speed as one of its search engine ranking factors! Having an app will ensure your business sticks out in the minds of potential clients even when they aren't near a desktop computer at home or work.


Assess which platforms you want to promote on and determine what your target demographic prefers using before creating content and marketing strategies. Remember: different people use different devices so you will need to have a balanced approach.


2. Why are mobile platforms important for businesses


A personalized user experience is one of the best ways to attract and retain clients online. For example, if someone peruses your website on their computer at work but then logs into an account or places an order using their smartphone while waiting in line that evening - they shouldn't be required to input all of the same information twice! Mobile apps can make this process seamless by automatically retrieving data like addresses, preferences and payment options from previous purchases. More importantly, it gives consumers confidence knowing your business has invested time and money developing customized technology with them in mind rather than simply uploading basic HTML files onto every platform available (which many companies still do!).


3. How can you use them to promote goods and services


Now that you know the importance of having a mobile app for your business, let's take it one step further. There are many different ways to use these devices to increase sales and profits!


- Use push notifications: Sending messages directly to a person's smartphone is an effective way to reach out when they may be on the go or otherwise occupied. For example, if someone recently downloaded your restaurant order tracking app but hasn't used it in several days - send them a message offering coupons or discounts as incentive to check their orders. Think about how much money you could save by keeping customers from waiting too long between visits? If people love using your service/app then this can also boost retention rates over time which will help with customer acquisition down the road.


4. Examples of successful campaigns on mobile devices


KLM Royal Dutch Airlines:


The KLM app allows users to log in and check their flight status, book new flights or change existing ones. Unfortunately for this company though, two young developers decided to create a clone of the original website which tricked passengers into making false reservations costing $725 each! The airline was forced to cancel lots of pre-paid trips but they were able to recover by using push notifications sent directly through their mobile platforms reminding customers that it wasn't safe to click on links from people they didn't know. This helped save the company an estimated $160 million dollars! That's why investing time and money upfront can make all the difference when creating your own mobile marketing strategies.


Nike Women: Nike created an app designed specifically for women and it has been a huge success! Not only can customers find new products but they are also able to customize shoes with their favorite colors, styles and materials before placing an order. This way the company ensures that each pair is perfectly made - something which boosts the brand's reputation substantially.


L'Oreal Paris:


Although there have been several recent innovations in hair color technology, many people still use at-home kits on themselves or go into professional salons on a regular basis. The L'Oreal app allows users to virtually try on various shades of lipstick, eyeshadow and other cosmetics so they never buy anything without knowing what it will look like first! It even takes into account natural lighting conditions as well as skin tone and texture.


Traditional Marketing vs Mobile Marketing:


Marketing strategies have come a long way since the days of print advertisements or live TV commercials! In order to stay relevant in today's highly connected world, it is important that businesses learn how to maximize their reach when advertising on mobile platforms. A few simple steps can make all the difference...Instead of sending messages via bulk emails which lack personalization - try reaching out one-on-one through push notifications instead. Furthermore, don't simply upload website files onto every platform available because this will not provide customizations like app development does nor give you personalized data about your customers for future use. Instead take advantage of chatbots so people not even need an account with your company in order to get basic information. There are lots of ways you can innovate by using mobile marketing - take your time and make it work for you!


5. The future of marketing with smartphones and tablets


Data shows that around 75% of all smartphone users interact with their device more than 50 times per day for various reasons. This means the possibilities are endless when it comes to creating new strategies that will boost our businesses even higher - let's just hope we don't get lost in the process...As technology continues to advance, expect augmented reality (AR) apps which can help consumers visualize what a product would look like before they actually buy anything. Brands such as Ikea have already started using this type of tech so everyone else is sure to follow suit very soon. Furthermore, companies who rely on mobile devices should be prepared for lots of changes over time because things move fast in the tech world and people's needs will always evolve.

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