Quora is a question and answer website that has been around since 2009. It's an online forum where people ask questions, share knowledge, opinions or tips with other members of the community. In this blog post we'll discuss what Quora is and how you can use it as a marketing tool for your business. We will also review the advantages and disadvantages of using Quora as a marketing strategy so you can decide whether or not it's worth investing time in this platform. Finally, we will provide some helpful tips on how to be successful on Quora so you don't waste time with unproductive posts or spammy content!
1. What is Quora and how can it be used as a marketing tool?
The first thing we will discuss is what Quora is and how it can be used as a marketing tool. To put it simply, Quora is an online forum where people ask questions or share knowledge with other members of the community. It's similar to Yahoo Answers but on a much larger scale! Anyone can create their own account on this platform without needing to pay for anything which makes it extremely easy for businesses who want to market themselves there. You'll have direct access to potential customers that are interested in your product/service and you're able not only provide them with valuable content through your answers but also build brand awareness at the same time! Let me give you some examples from well-known companies such as PepsiCo and IBM that have successfully used Quora as a marketing tool for their businesses.
Quora is an excellent platform to market your business on because it can be directly targeted towards potential customers and they're far more likely to follow through with what you've promised rather than those who are looking at ads or watching YouTube videos (although that's another great way of gaining followers). Simply put, if you want people interested in buying what you're selling then this is the place where they hang out!
2. Advantages of using Quora as a marketing strategy
Advantages: - You gain direct access to potential customers - It's easy and free for anyone to create an account and answer questions on there - The audienc ee is targeted and has the potential to become your customers - The platform can be used as a way of building brand awareness
The first advantage we mentioned was that you gain direct access to those who are interested in buying what you're selling. As I've already said, Quora provides users with an opportunity to ask questions or share knowledge about something they're passionate about and this could definitely include your product/service! If someone needs advice on how to fix their car then seeing a business account advertising tires will likely make them follow through with it because there's a good chance they might need them soon. Also, since people go onto Quora looking for answers from experts within their niche , answering relevant questions not only builds trust but also gets more people talking about your business.
Let's move onto the next advantage of using Quora as a marketing strategy which is that it's easy and free to create an account on there! All you need is an email address, username and password which makes it extremely accessible for anyone interested in doing so. It also means that businesses won't have to worry too much about investing money into this platform like Facebook or Pinterest (although they do offer paid advertising). Finally, we'll discuss how providing users with valuable content through answers can help build brand awareness at the same time . Although some people may just view these posts out of curiosity rather than actually looking for advice, others will recognize your brand name if they already use your product/service and want more information on it!
3. Disadvantages of using Quora as a marketing strategy
Disadvantages: - Some users may view your post out of curiosity rather than actual interest - There's a chance that none of the members will follow through with what you've promised
The first disadvantage we mentioned was that some people who view your posts won't actually be interested in buying anything. Quora is extremely popular and has millions of unique monthly visitors, however not everyone accessing it are potential customers for businesses which can leave them feeling discouraged if they're trying to market themselves there. As I've already said though, each answer you provide provides value to other community members by giving them advice or answering their questions about something so this shouldn't discourage companies from using this platform! The second disadvantage we mentioned was that there's a chance that none of the members will follow through with what you've promised. This can happen if your answers aren't helpful or informative enough which means that there's a chance no one will buy from you because they were expecting something more in return for their attention.
In order to avoid this happening, it's important to provide quality content so people recognize your brand name and begin seeing it as an expert in what you're selling . Providing general information about products/services may not be enough either due to how crowded Quora is in each niche (it has millions of users after all!) so businesses need to make sure they differentiate themselves by providing unique value like demonstrating expertise on relevant topics instead. There are some companies who have used Quora successfully though even when they didn't provide in depth information about their products/services (such as HubSpot) which means that it's definitely possible to market yourself there if you're able to do so correctly.
4. Ways to use Quora for your business
There are a number of ways to use Quora for your business depending on what you're selling. Here's a list of just some ideas: - Answer questions related to the industry/niche - Post educational content about your product/service
As I mentioned, one way people can make money from using this platform is by answering questions which pertains to their niche or industry . This means that businesses who already have an established page with valuable information will benefit as users searching for answers may come across them and gain interest in whatever they're offering instead. Just like Facebook advertising, it's important that companies provide unique value rather than going into spammy territory where all they do is post links back to their website without giving any helpful advice first. This will only annoy users and they'll probably report your account because it's a waste of their time.
Not everyone is going to have the necessary skills required in order to answer questions though which means that providing educational content about what you're selling can be another great way for companies to use this platform! You could create infographics, video or blog posts related to your product/service and post them on Quora with links leading back to your website. If people find these helpful enough then there's a chance they could go ahead and buy from you later . In fact, some businesses might even get feedback from customers who offer suggestions or want more information before actually purchasing anything too!
5. Examples of successful businesses that have used Quora for their marketing strategies
As Quora is a highly popular platform with millions of unique monthly visitors, there are plenty of examples available online showing how businesses have used this to their advantage. Here's just some: - Panasonic:
Panasonic decided to answer questions about home appliances and what not on the platform in order for customers who visit it regularly search through these posts while wondering if they would be interested in anything that might help them . It was definitely a good decision because although this didn't result in immediate sales , users began recognizing their brand name which helped build up trust overtime. This meant when people were ready to purchase items such as air conditioners or washing machines, they went straight back to Panasonic instead other companies!
- The Huffington Post : another great example is how The Huffington Post use Quora as a platform to engage with users who are asking questions about certain topics. Instead of simply linking back to their website where the source article was, they would answer it on Quora itself which meant that if people were interested in finding out more then all they had to do was click through instead!
- HubSpot: this is another great example because according to their blog , they actually started using Quora around 2013 when nobody else really knew much about it yet so what did HubSpot decide to do? Answer relevant questions related not only just marketing but also sales too . They even went ahead and offered advice at no cost which helped them gain trust from members over time for free before making any attempts at selling anything.
So there you have it! There are plenty of other businesses who are doing this too which means that if you're looking for a great marketing channel to expand your business, then Quora is definitely worth trying out. Just be sure not to spam posts or answer questions that don't even pertain to what you do because chances are users will get annoyed with you.
6. Tips on how to use quora effectively and not waste time with unproductive posts or spammy content
If you decide to join Quora and use it for your marketing strategies, there's a few things that will help in order for you not to waste time with posts which aren't receiving the attention they deserve.
Firstly , don't just create an account and immediately post links back to your website because members can see right through this! If people are asking questions about "how do I make money online" or something similar then provide them with advice on how they can achieve their goal instead of trying to sell them what you're offering (unless it somehow relates!)
Secondly , avoid posting too many sales related content such as article links unless they actually apply and relate directly enough . You need to engage users first before even attempting this so if nothing else, provide them with information which will help their questions!
Thirdly , always check the latest posts on Quora in order to see if your content is still relevant . If not, then don't post it because you'll just be wasting valuable time especially when there's members looking for answers too. Don't forget though that certain topics might become more popular over time so keep an eye out and see how they develop overtime before thinking about posting anything else!
Lastly , never try selling products or services straight away unless people are actually asking ! As mentioned previously, wait until users engage with you first by asking what kind of advice can you give or sharing personal stories instead. This way, they're already interested in what you have to offer even if it's just free advice which is what Quora was originally created for!