Selling text on your website: what, why and how

"You can't sell something if you don't know what it is." - Simon Sinek. This quote rings true for many businesses and small-business owners alike. If you aren’t selling your product or service, then who will? You need to be able to confidently describe what you are selling so that potential customers want to buy it from you! That's where sales text comes in. In this blog post we'll go over the basics of why and how to write a good sales pitch that sells, as well as some tips on how best to use social media for marketing purposes!


1. What is selling text and why do I need it?


-Selling text is the copy that you use to describe your product or service on your website. This could be a blog post, an article, a landing page... it's whatever content describes what you are selling and makes people want to buy from you!


-There are many benefits of having good sales pitch including: -Keeping up with industry standards by using accurate language about products/services -Appealing to potential customers' needs and wants through relevant words and phrases


-In general, companies have better conversion rates when they create engaging blog posts as opposed to not creating any at all. However, some businesses can even see conversions increase up to 300% just by adding their company name into one blog post! If you want to see results like that, then you need a solid sales pitch on your website.


-You have the most success marketing through social media when people are engaging with what you post. You can boost engagement by selling in your posts! -The best way to create an engaging blog post outline -Why you should invest in your company's online presence


2. How to write a sales pitch that sells


-Writing a sales pitch that sells is all about knowing what the customer wants. In order to get inside your customers’ heads, you need to do some research into their mindset and problem solving abilities.


-Here are five steps on how to write a sales pitch for your website:


Step #0) Get inspired by looking at other companies who have good selling text on their websites! We'll go over a few examples in step two of this post.

Step #I) You should always start with outlining before writing anything else... it's one way of creating an engaging blog post outline . Here are three questions you can ask yourself when beginning to think about the structure of your content: -How will my product help someone? What problem does it solve? -How will my product benefit a person who buys it? What's in it for them? -What can I say that would differentiate me from other businesses out there and make customers want to buy from me alone!

Step #II) Now, you're ready to write your sales pitch. Here are some examples of good selling text:


-Amazon is great at describing what they sell on their website because they know exactly which problems each item solves. In the description below, Amazon describes how this brush set helps people with long hair learn how to manage tangles easily... something almost everyone hates doing when getting dressed in the morning!


-"Tangle Teezer has won 32 international awards proving just how loved our unique design is. The bristles are housed in a special see-through dome allowing you to brush even the trickiest of knots with ease."


-"The high performance detangling hairbrush allows for quick and easy styling while creating beautiful, flowing locks. Suitable for all hair types including extensions and wigs... no need to worry about pain or damage." -Apple is known for selling products that make people's lives easier by making tasks faster/easier than before they existed (e.g., smartphones). Here, Apple describes how their wireless headphones allow customers to do more things at once without having to take out their phone:


-"Feel like listening to your favorite song? Just tap on an ear cup twice with two fingers – it’s that easy."


-"Put your finger on a sensor and you’ll instantly be able to make a call or listen to music, all with the touch of a finger. Since Apple Watch Series III features cellular connectivity, Siri can send messages hands-free when paired with these headphones – even if your phone isn’t around." -An example from one of my favorite stores:


-"The sleek black exterior gives way to an exceptional view which will help you get lost in thought as water laps against the shoreline below... The best part? You're not just limited to enjoying this scene from inside the dome! For those who prefer "outdoorsy" activities like hiking and biking but still want some form of shelter from the elements, the observatory is a perfect place to relax and enjoy nature."


3. Why you should invest in your company's online presence


-Although you might think that your business doesn't need to invest in its online presence, investing is actually incredibly beneficial for a number of reasons.


-"First, having an online presence allows customers who are interested in what you have to offer to learn more about how they can purchase from you."


-"Second, if someone's looking at reviews on Google or Yelp and sees positive feedback about your company, it will help them feel better about buying from you!"


-"Thirdly, your website usually has the most recent information available so this should be where people go first when trying to find out more info! Lastly... It's not just important for companies - everyone wants their websites/social media pages up-to-date because it will give them a more professional look to potential customers."


-Now that you know why it's important, how can you go about creating an online presence? There are two main ways - building your website and maintaining social media.


-"First off, hiring someone to build your company's website is great because they'll be able to create something modern, functional, secure... but it can also be quite costly!" Here are three tips on building your own site though:


-"If money is tight or if this isn't part of your job description (or maybe the person who usually does this has left), there are lots of free options out there! Check out Wix, Squarespace even WordPress for some quick templates that you can use to build a basic site."


-"Another free option is using Google My Business. This allows your business's information (name, location, hours...) to appear on search engines like Google Maps or the list of local businesses that pops up when someone searches for something nearby!"


The second way - maintaining social media accounts - "doesn't require as much effort but it still helps with marketing! First off... Setting up an account isn't enough. You need people following and liking posts in order to get noticed by more potential customers."


-"Second, make sure all of these are linked together so each post shows up on all other channels too! Lastly... It doesn't have be perfect right away though because growth takes time!"


-To make this process easier, there are tons of free resources out there to help you create an effective plan for growing your online presence. There's no need to reinvent the wheel!


4. How to find the perfect words for your website and business


-"Whether you're writing a product description, website copy or blog post, the words that you choose to use are incredibly important! Not only do they have to be accurate and clear in portraying what your business does - it's also about making sure that potential customers will want to buy from you!"


-"First off... Make sure you know exactly who your target audience is. If not, this process might take longer than expected because there isn't a one-size fits all word choice for everyone." Here are some questions I find helpful when figuring out my customer:


..."What age group would most benefit from the services/products offered?" "Do they need support throughout the buying process? Or should we provide an easy checkout option too?" "Are they familiar with the industry/niche? If not, what do we need to say in order to help them understand how it works?"


-"Once you've figured out who your target audience is and where their knowledge level is at... It's time for some research!" Here are two tools that I like using:


-"The first one (Keywordtool.io) looks up search volume data on Google for keywords related to your business. The other (KWFinder) lets you input a seed keyword so it can tell you all of the long-tail variations people also use when searching online."


5. The best way to create an engaging blog post outline


-"An outline can be incredibly helpful if you're struggling with creating content for your blog posts. This is especially true when it comes to writing sales copy because there are so many details that need to be included."


-"When I'm brainstorming what I want to include in my next post, here's how I like to start:


-What does the reader gain by reading this article? "This includes why they should care about the topic and whether or not their problem will get solved!" The answer doesn't have to directly relate back to your business... but showing them how it helps them personally makes a huge difference! -Who am I talking too (target audience)? What knowledge level do they come in at?" If you know your reader, you can create a sales pitch that's specific to their needs and wants! -What is the problem? Why does it matter? How will this make an impact on them?"


-"Finally... Ask yourself: "Is there anything else I should mention in order for my readers to be fully convinced or understand what we're offering?"" If yes (there always is!) then add it to your list of blog post topics. This way, you'll have all the information needed when actually creating the body copy!"


6. Tips on how to use social media for marketing purposes


-"Social media is a great way to interact with your customers and get them involved in the conversation! Not only does it help spread awareness about what you do, but also helps build trust among potential buyers."


-First off... Choose one social platform that's going to be most beneficial for your company. If there are multiple people or departments within your organization working together on different platforms - make sure everyone knows when something is posted so no one misses out on sharing new content!"


-"Once you've decided which channel(s) will work best for your business, schedule posts ahead of time if possible"..."This gives more room for creativity when creating sales copy because you don't have to worry about trying to post at a certain time every day."


-"Remember, it's all about the quality vs. quantity when using social media for marketing purposes!" Don't be afraid to experiment with different types of content in order to see what works best! There are many ways for you to get your customers involved too... Surveys and polls can help gather valuable insight into who they are as well as how you can better serve them!"


-Finally (and most importantly)... Be consistent! Your followers should know where to find new posts on a regular basis so make sure that information is readily available."

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