Search Engine Optimization is the art of getting high rankings on search engines. It can be frustrating to work hard to get your website ranked, only to have it fall back down again after a certain amount of time. Rank checkers are tools that allow you to see how well your SEO efforts are working and help you stay on top. This article will discuss what rank checkers are, why they should be used, what benefits come from using one, when not to use them, and some examples of situations where using a rank checker would be beneficial or detrimental.
1. What is a rank checker
A rank checker is a tool that tracks your website's or blog post's ranking on search engines. It tells you where they are in the rankings and how often they change.
Why use a rank checker
There are many benefits to using a Rank Checker, including knowing what keywords you're ranking for, when someone starts linking to your site from an outside source (which can help with SEO), being able to see if there have been any updates made by Google which might affect your page/post's position, staying up-to-date on competitors' ranks so you know whether or not it makes sense to try and take some of their traffic, among others listed below under "What benefits come from using one?"
2. Why use a rank checker
The benefits of using a rank checker are numerous. Knowing how well your SEO efforts are working can help you determine if it's time to move on from keywords that aren't bringing in traffic, or to continue optimizing the ones that have been successful for you thus far. You'll also be able to see when other people start linking back to your site, which is important since this helps with getting more traffic and staying relevant online. Additionally, knowing where you stand against competitors will let you know whether or not there's room for growth in terms of rankings (and therefore traffic), making it easier for businesses to make informed decisions about their SEO strategy moving forward rather than doing guesswork all the time.
3. How to get the most out of your rank checker
If you aren't getting the most out of your rank checker, there are a few things to keep in mind. For starters, try to use more than one tracking tool at once so that you can get different perspectives on where you're ranking and how often–this will allow for better comparison between them all. Secondly, make sure that your website is optimized well before using any type of Rank Checker (i.e., making sure it has solid internal link structure), although this isn't necessary if you know who/where the linking source is coming from since they may already be an authority site. Finally, don't expect instant results; depending on what keywords your page or post ranks for (or doesn't) as well as other factors, it can take anywhere from a few days to several months for your rankings to change.
4. The benefits of using a rank checker
The benefits of using a rank checker include knowing which keywords you're ranking for, when someone starts linking to your site from an outside source (which can help with SEO), being able to see if there have been any updates made by Google that might affect your page/post's position, staying up-to-date on competitors' ranks so you know whether or not it makes sense to try and take some of their traffic.
What benefits come from using one
Some of the most common reasons why a business may choose to use a rank checker include knowing if their SEO efforts are working, staying up-to-date with competitors' ranks so you know whether or not it makes sense to try and take some of their traffic. Additionally, being able to see how well your site is ranking for certain keywords can help determine which ones should be abandoned as they aren't bringing in any results (or enough) and those that could benefit from further optimization work. This will ultimately lead to more targeted traffic since you'll only be focused on phrases/phrases that bring about conversions rather than wasting time trying to gain visibility for terms people typically wouldn't search for.
5. When not to use a rank check, and why it's important
There are a few instances where Rank Checker tools aren't helpful. For example, if you're trying to rank for your brand name or something else that is very broad/general in terms of how people search, it can be difficult to get enough data without looking at what other similar brands are doing since the pool will likely be small. The same thing applies when targeting low-volume keywords unless there's already an established authority site ranking for them so they'd essentially help each other out (i.e., both pages would benefit). Finally, don't expect immediate results; depending on what keywords your page ranks for (or doesn't), as well as other factors like Google updates and competitors' movements/re, it usually takes anywhere from a few days to several months for your rankings to change.
6. Examples of when you should or shouldn't use your ranking tool
When to use a rank checker:
- When you want to get specific about which keywords your page ranks for
- If there's room for growth in terms of rankings (and therefore traffic) and need more information on what/where the top results are
- To see where competitors' pages rank so that you can make informed decisions on whether it makes sense to try and take some of their traffic away from them. For example, if they're ranking #27 but your site is at position 20 when you know that by improving SEO efforts, hitting this spot isn't impossible, then maybe it would be worth trying even though they may have an established authority site ranking with them. You'd essentially be taking market share away from an already existing site, so the impact could be rather large.
When not to use a rank checker:
- If you're trying to target broad keywords or phrases that will lead to very little traffic if any
- When targeting keywords with low search volume since there likely won't be enough data without looking at what other similar brands are doing (i.e., it would just be one vs. several). The same thing applies when ranking for your brand name alone unless there's already an established authority site ranking with them which means both pages would benefit from each other being indexed in Google due to their existing relationship/link equity shared within their respective profiles on the platform.