The world of social media is constantly changing and difficult to keep up with. One of the most popular social networks today is Instagram. It's a great way for businesses to present themselves to their target audience with aesthetically pleasing photographs. However, this does not mean that you should just upload any old photo without researching it! This blog post will introduce 6 conversion rate optimization strategies every Instagram business should know about.
1. How to create a target on Instagram
Instagram gives you the ability to create "Goals" when you advertise. As you can imagine, this means that your ad will only be shown to certain types of people based on specific interests or geographic location. For example, if I wanted my NYC flower shop ad to appear only to other users in NYC, I would select Location Targeting. If, instead, I was interested in getting the attention of fans who enjoy cooking and gardening tips (but not necessarily those around me), then I might choose Interests. Done right, this method should yield much better results than using generic hashtags or no targeting at all!
2. Customize your messages for the best results.
Instagram has tons of tools to help you get the most out of your posts. For example, did you know that you can tag other users in a photo? This is useful because it allows them to see when you mention them in one of your photos and makes their profile more visible. Plus, it helps boost engagement as they'll get notified every time someone tags them!
Another useful feature on Instagram is the use of emoji in a post caption or comment section. You may have noticed these colorful emoticons under every comment left by another user (you don't need to use Emojis if you're more comfortable with typing text only). According to research, adding emojis next to certain words makes people view those words as positive, while removing emojis makes them view those words as negative. For example, using an emoji with "need" will be interpreted as a need for something to help you achieve your goals, while removing it will make people think about things they don't want in their life!
3. Using hashtags to get more attention and likes.
Hashtags are incredibly useful when used correctly on Instagram because many users will search for these tags when viewing other photos. This means that by creating popular or trending hashtags, you can reach leads without even mentioning your business name! The only downside is that there are so many different ways to use hashtags right now that sometimes they are no longer very effective ... so how do you know which is best? Luckily, one marketing company has done all the research for you!
Instagram advertising (paid promotion)
Many business owners are starting to use Instagram ads as an effective way to reach leads. While this is definitely not a free service, it shouldn't cost a lot if done right. For example, one report found that companies that spent $ 15 per day on advertising received about 13 new customers every month. This number may sound small, but keep in mind that this was related to advertising only - without adding any additional costs required for your company's other marketing sources.
4. Improving the post with paid promotion (advertising on Instagram)
Instagram offers a great way to wind up posts in the hopes of getting more likes and comments. This type of service is called a "boost" because it allows you to pay Instagram directly for extra attention to any photos or videos you choose! To use this feature, all you have to do is click the little arrow. ted under each individual post, then select Boost Post from there. Once selected, simply follow the prompts on the next window until complete. When promoting a photo / video, it's important to remember that people won't be able to leave comments if they don't already know who posted it, so try sharing this improved content with friends and family first before promoting it to strangers.
You can also use Instagram's tagging feature by placing @ in front of any username in the comment section. This will tag that user so that anyone who sees this post can visit their profile and see all the other posts they previously shared on Instagram. According to research, almost 70% of users have a positive attitude towards companies if they are tagged in the photos. If someone in your company tags another customer or customer, there is a good chance they will share that post with their friends and family, so don't be afraid to tag people often!
Location or Interest Targeting
One of the best ways to make sure your posts are seen by as many potential customers / customers as possible is to target them based on location (if your business has local customers) or their interests. One of the ways Instagram helps businesses like yours find these users is through hashtags. For example, if your restaurant serves a specific type of food, using #foodie in one of your photos might get more attention from those who are often looking for popular foods and restaurants near them! It may sound simple, but if done correctly, geotagging an image can dramatically increase exposure.
Another way to target leads / customers is to search for hashtags related to your audience's interests. For example, if you have a clothing store, using #ootd (which means “clothes of the day”) can help get more attention from people looking for information on new styles and fashion trends! Plus, many users love to share their favorite products on Instagram, so viewing photos with popular tags like #sp (shopping posts), or even hashtags that are directly related to your business, can be helpful when looking at how others are promoting themselves online.
5. Track reviews and engagement to see what works best for you.
As you continue to post to Instagram, it's important to track the engagement of your content. This will help you find out if certain types of posts are performing better than others in terms of getting more attention and people clicking on links to your website or company. Keep an eye out for hashtags that attract a large audience so that when new ideas for future photos / videos come up, these popular tags can be helpful! Just like tracking user reviews online, make sure you follow everyone who follows your profile (you don't have to, but many users feel special when they see their favorite company following them!)
Companies can target leads / customers based on location or their interests. They can also use hashtags to get more attention and likes for different types of posts, track reviews to see what works best, and follow those who choose to follow them.