The Importance of Your Online Reputation: Manage the Brand's Image

Your online reputation is one of the most important factors in your business and personal life. Online reviews and comments can make or break a company, while poor online reputations can lead to lost clients and reduced revenue. In this article we will discuss what an online reputation is, why it matters, how to create a good one, the impact on business when you don't have one (or when it's bad), and strategies for managing both your personal brand as well as that of your company.


1. What is an online reputation and why it matters?


An online reputation is essentially your image or brand that exists on the internet. Whether it be through social media, forums, review sites, and more; an individual's (or company's) online presence can make a huge impact of their success in life and business. A great example of this would be if we were to take a look at both Mark Zuckerberg and Donald Trump. For those who don't know: Facebook was founded by Mark Zuckerberg while he attended Harvard University as a sophomore student with little money in his bank account (only $85 dollars). Today Facebook has over two billion users worldwide which helped earn him second place on Forbes' list for wealthiest people alive - worth around 70 Billion Dollars . On the other hand you have someone like Donald Trump who has built a name for himself in real estate, television, and politics. With so much controversy surrounding him it almost seems like he is known more due to his bad reputation than anything else.


2. How to build a good online reputation


While it may seem easy enough, there are many ways you can improve your online reputation. The first step is to ensure that the main social media platforms for business today - Facebook, Instagram, Twitter etc. have a positive presence for both customers and potential clients alike. While this might take some time to build up try having fun with them! For example: if you run an e-commerce site then why not post videos of people trying out new products or hosting giveaways? Chances are these types of posts will increase engagement on your page which means more eyes on what you post next. Another great way would be creating blog posts about different topics in your industry as well as sharing other's content too - I know from personal experience how much this has helped grow my own blog's impact! Another great way to building online presence is through video content. YouTube, for example, is a platform that helps both businesses and individuals create more of an image about their brand or company which can help with sales.


3. Why you should care about your online reputation


People are now more likely to read reviews or testimonials about a business before visiting it. Whether this is through Yelp, Google+, Facebook, etc., the impact on your sales can be huge depending on whether these reviews are positive or negative . If you have ever been shopping online then chances are that you have already stumbled upon both positive and negative reviews of products which can help with making an educated decision as to what product might fit your needs best. This same concept applies for businesses too!


Since most people today use their mobile devices in order to shop/browse the web - imagine being able to compare prices between similar sites in just seconds by simply scanning a barcode? Well thanks to services like ShopSavvy this has become possible. While this is only one example the point still remains that if your online presence isn't looking good then it might be time to step back and reevaluate where you are currently at in order to improve both quality of product or service but also how well you portray yourself on different platforms.


4. The impact of an online reputation on business


The impact of an online reputation on a business can be huge . Whether it is for better or worse, the simple fact that you have a presence in one form or another means that people will hear about your brand - good and bad. The biggest problem with this would be trying to reverse negative feedback by simply asking customers to change their review if they were unhappy with certain aspects. While this might work sometimes; more often than not these types of posts are usually filled with other users who agree (or disagree) with what was said which causes even bigger issues down the line.


For example: let's say I ran late during my last appointment but ended up charging them anyways? If both myself and the client agreed upon me coming later without increasing price then chances are they wouldn't have had a problem with it - however if I was to later post on Facebook that I'm "running late" but will still charge the same price then people might get angry thinking that this is unfair or unethical.


5. Strategies for managing your own personal brand


If you are a freelancer or have your own business then one of the best ways to build up your brand is through social media! It's no surprise that on average around 34 million new Twitter users join every month which means more potential customers for both businesses and individuals alike. Since today it has become easier than ever before to get your name out there, however this does come with its own set of challenges - mainly due to companies trying to hire people who already have an established online presence.


6. Strategies for managing the company's brand


The fact that most people today are online means that there is a big chance for your company to be seen by numerous users. While this might sound like an amazing opportunity, it does come with its own set of problems as well. Since you now have more than just one person who can help manage your brand's image - if someone were to post something negative about the company then chances are others will take notice and begin sharing their opinions too which could result in even bigger issues down the line . The best way for businesses to overcome these types of problems would be through ensuring they hire individuals who already have experience when it comes to managing personal brands on social media platforms. If done correctly, both companies and employees alike should benefit from each other strengthening their online presence.

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