Understand and Use Google Analytics to Increase Conversions

Google Analytics is an invaluable tool for any business owner. It helps you understand what your visitors are doing on your website and how they're interacting with the content. When used correctly, Google analytics can help increase conversion rates and generate more revenue for your company. In this blog post we'll talk about setting up a new account, understanding the data in the dashboard, using it to market to potential customers, and setting up goals so that you know what results you want from visitors to your site!


1. Setting up your Google Analytics account


The first step to using Google Analytics is creating an account. You can do this by going to analytics.google.com and clicking the sign up button in the top right corner of your screen


There are many different metrics that you can track with Google Analytics, but one of the most important ones for marketers is conversions . A conversion occurs when a visitor takes an action on your site that you want them to take (for instance, making a purchase or signing up for your newsletter). There are two types of goals: destination goals and interaction goals . Destination goals occur when someone reaches a specific page on their website while interaction goals happen as people interact with elements on pages like watching videos or scrolling through a blog post.


2. Understanding the data in your dashboard


The dashboard in Google Analytics shows you a lot of data about your website and its visitors, but there's one important part: the conversion funnel . This is what people look like when they're going through the process of converting on your site - for instance, making a purchase or signing up for your newsletter. You can see how many visits to each step it took before someone converted and where they came from so that you know if certain channels are bringing more qualified traffic than others.


You should also be aware of two metrics called assisted conversions and last click . Assisted conversions occur when someone clicks an ad leading them to the page where they convert while last click occurs simply because this was their final interaction with any element relating to your brand online


3. What to do with this information


The most important thing to do with your Google Analytics account is set up goals.


A goal in analytics terms means the same as a conversion . For instance, if you have an e-commerce store where people can buy products or sign up for newsletter subscriptions then these are both examples of conversions that happen on your website. You should create destination goals (leads reaching specific pages like checkout) and interaction goals (actions like signing up for newsletters).


Creating goals will allow you to see what channels bring qualified traffic so that you know which ones are worth allocating more resources towards. It's also great way to help form future content strategies because now you'll be able to track whether certain blog posts had any impact on increasing visits/conversions.


Assisted conversions occur when someone clicks an ad leading them to the page where they convert while last click occurs simply because this was their final interaction with any element relating to your brand online. Ideally you want these numbers to be as low as possible, but there are many things that can influence both like whether or not people bounce after visiting a certain page (an action that's usually caused by poor content) or if they arrived on your site directly instead of through another channel.


4. How to use it for marketing purposes


The most important thing to do with your Google Analytics account is set up goals.


A goal in analytics terms means the same as a conversion . For instance, if you have an e-commerce store where people can buy products or sign up for newsletter subscriptions then these are both examples of conversions that happen on your website. You should create destination goals (leads reaching specific pages like checkout) and interaction goals (actions like signing up for newsletters).


Creating goals will allow you to see what channels bring qualified traffic so that you know which ones are worth allocating more resources towards - it's also great way to help form future content strategies because now you'll be able to track whether certain blog posts had any impact on increasing visits/conversions.


5. The importance of having a goal and how to set one up on Google Analytics


Assisted conversions occur when someone clicks an ad leading them to the page where they convert while last click occurs simply because this was their final interaction with any element relating to your brand online - ideally you want these numbers to be as low as possible, but there are many things that can influence both like whether or not people bounce after visiting a certain page (an action that's usually caused by poor content) or if they arrived on your site directly instead of through another channel.


How to set up goals on Google Analytics:


- Navigate to the admin section of your website and click 'goals' underneath web analytics.


- Click the red 'new goal' button and select whether you want a destination or interaction type. (We've already talked about what these mean)


- Choose how much revenue is generated per conversion, then fill out the other relevant information such as name/description etc . You can also choose if this goal will be part of an existing category that's been created by clicking 'edit categories'. This simply means grouping similar goals together for easy access later down the line when reporting back on them. If there are no appropriate prebuilt categories available then feel free to create one.


- Click 'save' and then wait until you're redirected back to the goal overview screen.


6. Why you should be using conversion goals not just traffic goals


By setting up goals in Google Analytics , you will get more insight into how users interact with different elements on your website so that you can increase conversion rates for future visitors. You'll also be able to determine what channels bring the most qualified traffic so that you can allocate your resources accordingly.


The important thing to remember with Google Analytics is that it's not just about getting more people on your site - although this will happen when you improve conversion rates and decrease bounce rate, but also why they're on there in the first place by having clear goals for users . You'll only learn how well your website performs if you know what (and who) these goals are!


For example, let's say one of those conversions involves someone signing up for your newsletter. Every time someone signs up for the newsletter, you'll be able to see that it was successful and be able to attribute some of those conversions back to specific channels or content on your site so that you can continue targeting people with similar profiles in the future.


You should also remember not just objective goals (which is what we've been talking about here) but also session-based goals . This will help increase conversion rates because now users won't leave after they reach a certain page - instead their browsing experience becomes more like an actual customer's which means better engagement all around!


By setting up goals in Google Analytics , you will get more insight into how users interact with different elements on your website so that you can increase conversion rates for future visitors. You'll also be able to determine what channels bring the most qualified traffic so that you can allocate your resources accordingly.

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