Website conversion rates: what they are and how to increase them

Conversion rates are the percentage of visitors that take a specific action in response to your website. This could be anything from registering for a newsletter, making a purchase, or filling out a contact form. They can also include any other conversion you want them to do on your site. Conversion rates are important because they tell you how well your advertising efforts and outreach is working for your business.


In this blog with we will discuss what conversion rate is, why people convert at different times, how to increase it on your site using examples from both good and bad conversions, tips for improving user experience on your site and ways to make sure you have the right tools in place when converting!


1. What is conversion?


A conversion is when a visitor takes any action you want them to take on your site. This could be anything from filling out a form, making an online purchase or registering for newsletters/emails. It depends entirely what it is that you are trying to convert the visitors into doing!


Conversion rates act as an indication of how well marketing efforts and outreach are working in driving traffic towards your website. If they aren't converting then something needs to change - usually either the copy used (which we will discuss later) or their sales funnel (what happens when someone visits through one method versus another).


2. Why do people convert?


People convert for a wide variety of reasons. Firstly, you need to understand that not everyone who visits your website is going to be looking at 'converting'. Some people will visit because they are interested in what's on offer but aren't ready yet and others might even want to look around before making a purchase. In this instance, the lower your conversion rate actually means better SEO as Google favours sites with useful content .


However there are also users who have been through their sales funnel and know exactly what it is they're looking for - these types of visitors have already converted! For example if someone comes from an advertisement or source that has led them directly into a certain section then it makes sense that they would take action straight away.


In the same way, there are some people who will want to do more than one thing at a time. For example if someone visits your website and then goes off to view other pages before coming back later on - they might come back having decided that it's not for them or alternatively could have gotten distracted by something else and changed their mind about converting!


3. How to increase conversion rates?


There are a number of different ways to increase your conversion rate and we will discuss these in detail later on. However, if you want to start increasing conversions immediately then there's one thing I would recommend - changing the copy!


The wording used has an effect on how people read it and sometimes certain words or phrases can lead them astray from what they originally wanted or expected when coming onto your site. If this is happening often enough (and especially if many users end up making 'unsuitable' purchases) then it may be time for some testing with new copy! There are lots of tools out there that make A/B testing really easy such as Google Analytics Content Experiments . These allow you to test everything from layout changes to the wording used in your copy to ensure that you are converting visitors into customers.


Another way of increasing conversions is through re-targeting! The idea behind this is that once users have visited your website they will be looking for similar products or services elsewhere online - which means it's up to you to keep them interested and thinking about returning by following them around the internet with adverts, banners, etc. These can come in many forms including social media posts (if someone follows you on Twitter then why not follow back), banner ads across other websites or even email campaigns aimed at building a relationship over time.


4. Examples of good and bad conversions


Bad conversions can come in many forms, however there are some that stand out more than others. For example if you're using an email sign up form then it's important to make sure that either the copy or layout doesn't lead people away from signing up!


What I mean by this is for example - imagine someone clicks on your website and starts getting interested but next thing they know they've been taken off of your site instead?


This happens a lot with older websites where the focus was so strongly put onto blogging rather than sales. The idea behind this was that visitors needed long amounts of time to read each article before being converted into customers whereas now things have changed significantly . Blogging may still be useful as part of outreach but it's not the be all and end all anymore.


Good examples of conversions are ones that don't divert people away from what they originally wanted to do which is why it's so import ant to have a clear call-to-action . These should be direct instruction based with no room for interpretation - e.g. "Buy This Now!" or alternatively you could try giving visitors alternatives such as clicking on one button rather than another if both would lead them into purchasing something but one has more benefits over the other (i.e. being able to choose between two different products at slightly different prices). Either way, make sure your conversion rates aren't too low!


5. Tips for increasing your website's conversion rate


Always keep your copy relevant and up-to-date! If you're using old or tired sounding phrases then it can be time to either change them completely or at the very least give them a fresh lick of paint.


Remember that people want what they came for in the first place which is why many conversions occur on CTA buttons - so always make sure yours are clear, visible and upfront about where someone will end up if they click on one of these links . There's nothing more frustrating than clicking something only to get taken somewhere else instead - which is also bad for user experience too. Don't forget about mobile users either as this has been shown to have a significant impact when trying to access certain information quickly (especially things like social media platforms).


6. Ways to improve the user experience on your site


People don't like to be overwhelmed with different choices or too much information at once.


A good way to keep things simple is by having a small number of sign up options (e.g. one for general emails, another if people want updates on products but not discounts and then only offering the option for discount related news) which makes it easier for users to choose what they do/don't need instead of having everything thrown in their face all at once - often resulting in them leaving your website before even taking action! When you're asking people to either click something or enter their email address make sure you have an image beside each so that there's no confusion over where visitors should go next . The same rule applies when someone has clicked through to take action - give them the option of where they can go next by including an "Other" link which takes visitors somewhere else if they're not interested in what you're offering at that particular moment.


The above image shows a sign up form that's too busy and overwhelming for users given that there are far more options than is required (e.g. why does anyone need both product updates AND discounts?). There's no clear way to work out what each choice means either so it may be helpful to add labels under all these choices or even just remove some altogether! Remember, less information is generally better when trying to keep things simple but also effective enough so people don't leave your page before taking any further steps towards signing up with you.


Lastly, make sure your website works on all browsers! If you change something in the code of one section for example but forget about another then this can cause problems with how things are displayed.

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