What are instant messengers? Advertising campaigns in messengers: pros and cons

Messengers is an application that allows users to chat with each other. They also allow companies to advertise on them by creating campaigns that can be sent out as notifications. Messengers provide the user with a variety of ways to interact and therefore offer limitless campaign opportunities. How it works? Messaging apps use your phone's data connection (4G or Wi-Fi) to send messages over the internet, so you don't have to pay for every text message sent and received as you would when sending an SMS. This means that companies can interact directly with customers without requiring a number of customers!


1. What is a messenger?


Examples of campaigns in messengers: A company can create a deal that will only exist for a certain period of time or if a user sends a certain message.


Pros and cons of the campaign: The advantage is that you can reach multiple users at once, especially if their friends use your messenger too! This is great for ad campaigns or impulse buying. You can also provide an incentive to buy with discounts / coupons, etc., which is an easy way to make the consumer feel like they've made a deal.


However, the main disadvantage of messaging campaigns is that they tend to have lower open rates than email, due to the fact that people only check them from time to time during the day rather than checking them on a regular basis. However, with this lower open rate, there is less competition and therefore a higher likelihood of your message being seen! The Future of Messenger Ads: Messaging apps are likely to continue to grow in popularity, especially as more companies create campaigns. They are also popular bot (or automated) platforms that can help marketers communicate with customers via helpdesk chatbots or information bots.


2. Why companies use instant messengers


How it works? Messenger apps use your phone's data connection.


The Future of Messenger Ads: Messaging apps are likely to continue to grow in popularity, especially as more companies create campaigns. They are also popular bot (or automated) platforms that can help marketers communicate with customers using helpdesk chatbots or information bots.


Messaging apps use your phone's data connection (however, the main disadvantage of messaging campaigns is that their open rate tends to be lower than email due to the fact that people only check them from time to time during the day , rather than checking it on a regular basis.However, with this lower open rate, there is less competition and therefore more chances of your message being seen! of how more and more companies are creating campaigns.


3. Examples of campaigns in messengers:


The company can enter into a deal that will only last for this week and offer users an incentive to buy (discount, coupon, etc.). Another example is creating a bot for customer service or information. Thus, clients can get answers to their questions faster and more efficiently than on social networks. Plus, they allow businesses to communicate with consumers in real time, as opposed to email ads, which aren't as powerful as messaging apps.


4. Cons of an advertising campaign


The main disadvantage of messaging campaigns is that they tend to have lower open rates than email due to the fact that people only check them from time to time during the day rather than checking it on a regular basis. However, with this lower opening. less competition and therefore more chances that your message will be seen!


5. The future of advertising in messengers:


Most likely, the popularity of messaging apps will continue to grow, especially as more companies create campaigns. They are also popular bot (or automated) platforms that can help marketers communicate with customers via helpdesk chatbots or information bots.


As messaging apps become more and more a part of people's daily life, work and personal life, there is no doubt that they will become essential marketing tools in the future! Messaging apps use your phone's data connection, so ads are not and such media often has a higher conversion rate than social media ads because the user is actively interested in buying something at that moment, rather than scrolling through their Facebook news feed, where it may not be conspicuous! The Future of Messenger Ads: Messaging apps are likely to continue to grow in popularity, especially as more companies create campaigns. They are also popular bot (or automated) platforms that can help marketers communicate with customers via helpdesk chatbots or information bots.



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