What is an Infographic, Why You Should Use One in Your Marketing & How to Create One

An infographic is a visual representation of information, data or knowledge. It has been called the "modern-day powerpoint." Infographics are not only visually appealing to readers, but they also allow you to convey your message quickly and effectively. The use of infographics in marketing campaigns is on the rise because they can be shared easily with social media channels like Facebook and Twitter. In this blog post we will cover what an infographic is, why you should use one in your marketing campaign, how to create one for yourself using free tools online as well as some popular examples from today's business world!


1. What is an infographic


An infographic is a visual representation of information, data or knowledge.


It has been called the "modern-day powerpoint."


Infographics are not only visually appealing to readers, but they also allow you to convey your message quickly and effectively. The use of infographics in marketing campaigns is on the rise because they can be shared easily with social media channels like Facebook and Twitter. In this blog post we will cover what an infographic is, why you should use one in your marketing campaign, how to create one for yourself using free tools online as well as some popular examples from today's business world!


2. Why should you use infographics in your marketing


In order for businesses who want more exposure through their websites and blogs posts to actually see results, it is important to have compelling images that are eye-catching and well designed.


An infographic will help you catch your reader's attention quickly as they scroll through the endless posts on their social media feeds. The design of an infographic should be visually pleasing with colors that pop off the screen or page. You also want to make sure you use a font style that is easy for readers to digest which include sans serif fonts like Helvetica Neue , Calibri, Arial, etc...


It is key here to remember that when creating infographics users only spend about one second looking at each image online before deciding whether or not they are interested in reading what all this information means! Therefore it needs to be clear right away what your infographic is about, what it's trying to get across and why the reader should take interest in your topic.


3. The benefits of using infographics in your marketing campaign


- Improved website and blog post traffic


- More exposure for your brand or company


- Easier to share on social media platforms like Facebook, Twitter and Pinterest as well as other business networking sites such as LinkedIn, Google+ etc...


- An increase in lead generation that can be used by the sales team. The infographic will contain a call to action that leads visitors directly to what you want them to do next! This could be subscribing via email or calling a phone number all while reading through valuable information about your product/service. It is important here to make sure whatever it is you are promoting can truly benefit from an infographic because not everything translates easily into this type of visual representation. If something doesn't have much substance then there is no point in trying to make it look visually appealing.


4. How to create an infographic for your website or blog post


There are a number of free tools online that allow you to easily and instantly create infographics without having too much knowledge on the subject! There is also paid software out there but we will discuss those in another article. Here are some popular ones:


- Venngage Infographic Maker - Easily drag & drop images, shapes, icons etc.. into your template then edit them using their preloaded templates or upload your own graphics/branding colors onto the image itself. It not only allows you to add text boxes but it also has built-in analytics so you can track views, clicks and other useful informatio nn that you can then use for your marketing campaign.


- Piktochart Infographic Maker - Another drag & drop option where the entire process of creating an infographic is broken down into five simple steps to follow including choosing a template, importing images and adding text/fonts etc.. Then once everything looks good on screen it's ready to be downloaded! It also contains nice features like being able to upload charts or infographics created in PowerPoint so there are literally no limitations as far as what type of information you want displayed.


- Easel.ly - This tool allows you t o create not only infographics but presentations, posters or banners all with their easy online editor which doesn't require any downloads at all! The hardest part about using


5. Examples of popular infographics that are used today


- Visual.ly - Here you can find a wide range of infographics on many different topics that are created by designers, bloggers and companies all over the world! You will also see what others have to say about certain infographics which is helpful for deciding if this type of visual content marketing might be right for your company or blog post.


- Visually Blog - This website features interesting infographics across various industries including health care, technology, business & finance as well as social media etc... There are tons listed here so it's worth taking some time to browse through their library!


- Daily Infographic - This site has hundreds of daily updated infographic designs divided into categories like inspiration/art , data, history & culture and more!


- For more information on creating infographics and the different tools to use - check out this infographic. It has a list of tools as well as examples from real companies that have used them successfully in their marketing campaigns!


- There are many other popular places online where you can find free & paid software to create infographics like: Visual.ly, Piktochart, Venngage, Easel. ly and Infogr . am just to name a few! You don't need expensive or complicated software for your infographics so there is no reason not to try something new because it might open up opportunities for your business or blog post

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