Facebook advertising is a great way to promote your business and generate revenue. Facebook ads can be targeted to specific groups of people, and the format of the ad (text or image) can also be tailored to what you want it to convey. In this blog post, we will discuss six essential steps for running successful facebook ads that will help you get more traffic and convert more potential customers into paying customers!
1. facebook advertising
So, you have a new product or service that you want to promote? Facebook ads are your best bet because you can target specific people based on demographics and interests. For example if you're selling skis in Denver Colorado, the target market could be 21-27 year old women who live within 25 miles of Denver and also like skiing!
In this blog post we will discuss six essential steps for running successful facebook ads that will help get more traffic and convert more potential customers into paying customers!
First things first: let's start with targeting. There are many different ways to target specific groups of individuals so it is important to think about how broad or narrow your audience should be by picking from one of these three options:
Custom Audiences: this option allows you to upload a list of email addresses or phone numbers, which will allow Facebook's algorithm to match the information from that file with any users on Facebook who have those same emails. This is great for businesses that already have an existing customer base and want to reach out specifically to them! In this way, it can be really effective in getting your old customers back into buying more products from you. If done correctly however, Custom Audiences could also work well as a first-time outreach tool since they are very targeted by nature. For example if selling snowboards in Denver Colorado, Custom audiences would target people within 50 miles of Denver who like snowboarding (in other words – potential customers)!
Lookalike Audiences: if you don't have a ready-made list to upload, Facebook allows advertisers the option of running ads for people who are "similar" to those on your file. For example if selling skis in Denver Colorado, Lookalikes would target users that have similar interests and demographics as those already on your email list! This is another great way to get old customers back into buying from you since it targets new potential buyers with very specific traits just like them. So this time around they might be more likely than ever before to buy from you – especially because these people may not even realize there's a huge market out there for their particular product or service until seeing an ad about it themselves!
Next let's discuss ad formats. There are two main types of ads on Facebook – link ads and image ads. Let's take a look at the pros/cons of both to help you decide which one is right for your business!
Link Ads: this type of ad format allows businesses to include more text in their posts, so they can share more information with potential customers about what makes them unique. Link posts also tend to have higher engagement rates because it gives people more context about why they should care about that particular post or advertisement (for example if someone sees an ad offering "FREE ski lessons" then clicking on that link may seem like something worth doing since there is no risk involved!). However this comes at the cost of much lower click-through rates, since the people seeing these ads do not have a visual reminder of what's being offered. In addition to this, link posts are also less likely to drive conversions because users must leave Facebook in order to make a purchase from your site!
Image Ads: on the other hand image ads allow advertisers more space for creativity and better chances at catching potential customers' attention with visuals that will remind them why they need or want whatever you're offering. However there is only so much information an image can convey about your business (whereas text allows businesses to get into detail about exactly who their target market should be). Image posts tend to generate higher click-through rates than link posts but tend to lead to lower conversion rates.
3. ad formats
Now that we've taken a look at the different types of ads, let's talk about where they should be placed. Facebook allows you to place your ad in one (or both) of two places: right column and news feed! Let's take a closer look at each option
Right Column Ads: this type of ad is what most people typically think when imagining an advertisement on Facebook – it appears in the sidebar next to other posts from friends and businesses. This means there are limitations as to who can see these types of ads, since users must go out their way to click through them instead of simply scrolling past them while reading their friends' posts. In addition, because these advertisements appear the main area for posting content, they are constantly being scrolled past which means that people may not even see your ad unless it looks really interesting or relevant to them.
4. ad placement on facebook
News Feed Ads: this type of ad appears directly in the news feed instead of on the right column – meaning that users do not have to go out their way to find it. In addition, because these ads are placed where people spend most of their time while using Facebook they have a much better chance at being noticed and clicked upon than other forms of advertising! However there is one downside…because so many businesses use Newsfeed ads you will usually pay more for them since demand outweighs supply (that means if your competition is buying up spaces then you'll need to buy them too or risk losing potential business).
In conclusion, when deciding which types of ads should be used keep in mind how likely customers would be to engage with them (link ads are great for promoting events or sharing interesting blog posts, but not likely to drive direct sales). Also consider how much you're willing to spend on advertising since some forms may be more expensive than others. Finally think about your business's goals – do you simply want people to click through and like/comment on the post? Or would you rather have users directly visit your site by clicking on a link in order to make an immediate purchase?
Once again thank you so much for reading this article! I hope it was helpful 🙂 stay tuned tomorrow when we'll finally get into writing our own content! Until then…cheers everyone 😀