What is sales copy? How to increase website conversion

1. What is the difference between sales copy and any other type of copy?


Selling text is designed to convince the reader to buy a product or service. He has one goal: to get people to act. If you want to be successful, you need to use your writing skills to create compelling content that will convince your target audience. In this post, we'll talk about how to do it!


Why do you need to write sales texts? What does this mean for text that is not for sale? The answer is simple - no matter what the text may be (blog posts, landing page copy, infographics), if it does not have the optimal structure and elements specific only to commercial messages, then the likelihood that people will convert through this means ...


2. Why do you need to write marketing texts?


What does this mean for text that is not for sale? The answer is simple - no matter what the text may be (blog posts, landing page copy, infographics), if it does not have the optimal structure and elements specific only to commercial messages, then the likelihood that people will convert through this means ...


Let's take a look at a few examples of sales copy:


"Just imagine what it would be like if someone could teach you to speak Japanese or Mandarin in just seven days, without any textbooks or study sessions." is an example of using emotions and comparing oneself (in this case) with other people who can complete such a task in less than one week compared to the many weeks required for traditional language courses. This is a very effective sales pitch because it shows why customers want our products / services and leaves no room for confusion.


“If you had to get rid of your car, what would that mean to you? What if the bus only came every half hour and it was impossible to get anywhere on time? " is another example of how using emotion can help convince people to take action. The meaning here is simple: "If you do not buy our product / service, then you will not be able to solve a certain problem." Such text is sure to make potential customers think about what they can lose by not making a purchase.


"Forget everything you thought you knew about the commercial text." - Since everyone knows what a promotional message is, this headline grabs attention right away, because most likely your target audience already has some ideas about the possible benefits they can get after buying something or subscribing to a service.


3. How can I create an effective sales copy?


When writing your own sales copy, the following points should be considered:


- the title should clearly indicate why someone needs to buy this product or service; - you need to provide detailed information about the cost of your products / services so that potential customers can see how they will benefit from using them; - try to create comparison tables with other companies / products / services with which your target audience can compare yours;


- Feel free to indicate how much the item costs, but make sure you provide a good discount for new customers.


4. The five most important things to consider when writing a sales copy.


What does this mean for text that is not for sale? The answer is simple - no matter what the text may be (blog posts, landing page copy, infographics), if it does not have the optimal structure and elements specific only to commercial messages, then the likelihood that people will convert through this means ...


When writing your own selling texts, you should consider the following points: - The title should clearly indicate why someone needs to buy this product or service; - you need to provide detailed information about the cost of your products / services so that potential customers can see how they will benefit from using them; - try to create comparison tables with other companies / products / services that your target audience can compare yours to.


5.5 practical tips for making your own commercial copy


- use emotions as much as possible so that people are more receptive to your message; - create a sense of urgency by mentioning that a limited number or special offer is available for new customers only; - don't forget about social proof, that is, showing the number of customers who have already purchased our products / services and their level of satisfaction can work wonders when it comes to increasing conversions - depending on what your sales copy is targeting, you can mention how many hours / days / weeks are left before certain offers expire (I noticed when writing this post that all three examples include some timing related information).


Depending on From what your sales copy is focused on, you can specify how many hours / days / weeks are left before certain offers expire.


- don't forget about social proof, that is, showing the number of customers who have already purchased our products / services and the degree of their satisfaction can work wonders when it comes to increasing conversions; - remember that your target audience can search by checking similar posts on other websites or blogs from your niche - you can include some information that was previously missing, but now seems relevant because people are looking for it a lot (for example: me I noticed when writing this post that all three examples include some timing related information).


The five most important things to consider when writing a sales copy.


What does this mean for text that is not "selling"? The answer is simple - any text that doesn't convince potential customers to take action is not sales copy. The reason I start with this definition is because it is really important not to mislead your target audience by writing copy that might sound like advertising messages but are not meant to be.


Let's say you have an online store and you send out emails every week about new products / services available for purchase - these are definitely sales messages, but if they were sent weekly and not daily (or even more often) then there would not be there would be no chance for someone to make impulsive buying decisions based solely on emotion, since everything has already been posted previously. There are many examples where people simply forget what their purpose was when creating a certain piece of content; - unfortunately, even if these texts may seem like advertising messages, they do not convince enough people to make purchases, which leads to a decrease in conversions and, ultimately, to a loss of customers. Why do you need to write sales texts?


If your answer is: every company needs as many clients as possible, then I'm afraid that is not enough - after all, we are talking about writing here; - If you want to improve the results of any written material (be it a blog post or an advertisement), make sure it is free of spelling / grammatical errors and stick to convincing copywriting guidelines instead of the random advice found on various blogs around the world. Internet. There are also situations where someone is hired to create a certain type of content but lacks the necessary skills to get the job done right - in this case, it is important to create a plan that will increase efficiency when writing commercial messages.


There are also situations where someone is hired to create a certain type of content, but they do not have the necessary skills to do the job correctly; - if you don't have enough experience, then the best option is probably to hire someone with more experience than you and follow their instructions, rather than trying random things or just copy and paste information from other websites ( it may work in the beginning, but will never work well).

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