The War on Your Website: SEO Strategies for Getting Unblocked
Search engines are the gatekeepers of online traffic, and if you're blocked by them, your business is in trouble. Luckily for us, there are ways to get unblocked! We'll discuss how to avoid getting blocked in the first place as well as strategies for getting out of a search engine block once it's happened.
1. What is a search engine
Search engines allow users to find specific types of information on the Internet.
The most popular search engine is Google, which controls roughly 67% of all searches in North America and about 90% worldwide . Search engines are becoming increasingly common as mobile use increases because they allow mobile users to quickly access relevant content wherever they may be. For this reason alone it's important that your business website should show up on a search engine list when someone searches for its type of product or service no matter what industry you're in!
What happens if my site shows up but I can't get any traffic? That means your site has been blocked by one (or more) major search engines like Google, Bing, Yahoo etc. This often happens due to a lack of backlinks, which we'll discuss in depth below.
2. Why are they blocking my site?
Search engines block websites for a number of reasons and it's important to understand these in order to avoid getting blocked, as well as how to get unblocked once you're caught up in the filter. There are three main types of search engine blocks: algorithmic penalties, manual penalties and soft 404s.
Algorithmic Penalties - This is what happens when your site has been penalized by Google due to unnatural link patterns or bad user experience , which can be caused by spammy pages on your website that don't provide any value . Sites with low-quality content will often look like they were built just for SEO purposes. It's also possible that backlinks pointing towards the spammy have contributed towards its ranking over more relevant pages with higher-quality content. Once you're in this situation, it's nearly impossible to get unblocked without doing some serious work on your website .
3. How do I get my site unblocked
There are a number of things you can do to get your site unblocked. Most importantly, take down the spammy/unnatural content that got you blocked in the first place and make it high-quality . This will usually solve any algorithmic penalties you've received. If this doesn't work, try removing certain backlinks pointing towards your website or requesting manual reviews from Google webmasters for individual pages on your website until they're satisfied with their quality.
Manual Penalties - These happen when search engines manually review and penalize specific sites for poor user experience or low-quality content . Sites which have been caught moving up the SERPs quickly by using black hat SEO techniques (like buying links) also tend to be penalized in this way.
4. Ways to increase traffic to your website that don't involve getting it unblocked by search engines
There are plenty of ways to increase traffic to your website that don't involve getting it unblocked by search engines. Most importantly, start building backlinks! Link-building is a time consuming process and you should be wary about how many links you build in any given day or week because Google will see this as spam . It's best if all the links point towards one page on your site; we recommend making this either an "About Us" or "Our Products" page where visitors can find out more information about what services/products you offer and contact details. Another good option for increasing backlinks is social media marketing through platforms like Facebook, Instagram etc., which have millions of users worldwide. If you're willing to pay for advertising, platforms like Facebook are particularly good, because you can target certain demographics depending on what your company offers.
5) Tips for increasing the number of backlinks on your site, including social media marketing and guest blogging
Guest blogging is another great way to increase your outreach. However, you should be selective about who you guest post for and always make sure that they have a large following or popular content so the backlinks pointing towards your site benefit it as much as possible . It's also important not to randomly spam websites with backlinks - this goes against Google's guidelines and will only hurt your rankings in future!
Soft 404s - If search engines can't find any pages on your website because of broken links (404 errors), then these types of blocks still allow them access to crawl through other parts of your site. This means that if there are no broken links on particular page(s) but others do contain-existent URLs, those specific pages won't be blocked and can still benefit from search engine traffic.
6) The positives of being blocked by search engines
There are plenty of positives about being blocked by search engines.
Secondly, getting unblocked from major sites like Google and Bing doesn't guarantee any additional traffic at all - in fact you might find that there will actually be less visitors coming back to your website once these blocks have been lifted! To avoid this happening, work on increasing quality scores so that your pages are always indexed in SERPs. Make sure you're only building links to relevant sites, and keep an eye on where they're pointing towards - these types of backlinks can be viewed as spammy by search engines if the content isn't high-quality enough .
7) How to avoid getting blacklisted in the future with these easy steps
Blocking a site from search engines can have serious consequences if you don't take the right precautions. The first thing to do after being blocked is to look at your website's content and see where there are any signs of spam or links pointing towards irrelevant websites. If this exists, then you should think about making some changes so that it doesn't happen again. If you don't think this is the reason why your website was blocked, then it's time to contact Google and ask them what they would like changed - either on a page-by-page basis or site-wide .
8) Concluding thoughts/summary on what we talked about today
For any company that wants to rank well on Google, the number one priority should always be creating high-quality content. Make sure you're not spamming your website with backlinks and only build them when they'll benefit both parties - this means doing research into what sites would suit your business so don't just link out randomly! To avoid getting blocked by search engines in the future, it's important to monitor your content so that you can spot any trends and fix them before they have a major impact on your rankings. Keep an eye out for new updates from Google or Bing which might affect something that we haven't talked about today!