Why You Need an SEO Audit: A Guide for Business Owners

As a business owner, you probably know that it is important to maintain your website. You should update the content regularly and make sure the site is running smoothly. But did you know that there are parts of your website that need attention too? For instance, SEO audits can help identify opportunities for improvement to increase traffic and conversions rates on your website. This blog post will teach you why an SEO audit can be beneficial for both search engine ranking and increasing revenue.


1. What is SEO and why do we need it?


SEO stands for search engine optimization. Search engines are the most popular way to find information on the web.


With SEO, your website is more likely to appear higher in a Google or Bing search result when someone types in keywords related to what you offer. By optimizing your site, you will be able to reach people who need something that you have an answer for!


For example, if I am looking at buying new living room furniture after moving into my first apartment by myself and want some advice about which pieces would work best with my existing TV stand - I may type "living room decorating" into Google because this describes my current situation of needing help designing my space without having much knowledge about where I should start. If I search for this and your website comes up, then you will have the chance to provide me with information about what I need!


2. Why website owners should be concerned with SEO


BrightEdge's 2017 State of SEO report shows that 64% of marketers say organic search is critical or very important to their business. With this in mind, it should be clear why website owners need to take time for an SEO audit and optimize their content!


By conducting a thorough analysis on your site, you will improve chances for ranking higher by identifying any issues with low-quality links or errors in coding/SEO titles and descriptions. Sometimes small changes can lead to big results when it comes down to increasing traffic through better rankings within Google and Bing searches.


For example, if I was able to find tips about how I can decorate my living room space from the furniture company mentioned above - then they would have more opportunities than other businesses to gain new customers or clients.


By taking the time to conduct an SEO audit, you will be able to see what is working and where opportunities lie. Using these insights can improve your site by making it more visible on major search engines such as Google and Bing which means increased revenue for you!


3. How to find out if your site needs an audit


There are multiple ways to find out if your site needs an SEO audit. Some of the factors that you might want to take into account include:


- How many pages on your website have been indexed by Google


- If there is high bounce rate for users leaving after visiting one page


- Low time spent on each visit (meaning people were not finding what they searched for). These metrics can be found within Google Analytics which is free software provided by Google. By looking at these statistics, it becomes clear whether or not optimization would help improve rankings and traffic flow throughout a site!


However, sometimes even with no issues present - conducting an SEO audit can still provide benefits such as identifying opportunities for organic growth in terms of attracting new customers and increasing revenue.


4. What tools can you use to help identify issues on your site ?


Google recommends using the "Fetch as Google" tool within their search console to test for any manual actions that may be affecting your site. This is especially helpful if you are concerned about whether or not an update made by Google has negatively impacted your ranking capabilities. If this seems like something you would want help with, BrightEdge's SEO Audit can provide insight into how well a website will perform on major engines such as Bing and Google through analyzing content, links and social signals which ultimately affect organic visibility online!


5. How to fix any problems that are identified in the audit


Once you have identified any issues with your site, it is important to stay calm and not rush into fixing everything right away. Your SEO audit should provide insight of what needs immediate attention as well as focus on long-term goals for organic growth.


If the problems are more serious - then they can be fixed by hiring a professional or using free online resources available including Moz which has an extensive library of information about how to optimize content across different platforms such as Google search!


By taking this time out for yourself, website owners will reap the benefits in terms of improved visibility through both short-term solutions (such as updating titles/meta descriptions) and longer term strategies (including increasing quality links back to their site). Taking these steps now ensures that you will be well on your way to ranking higher and attracting more customers/clients in the near future!


The next steps involve deciding when to take action based upon what issues have been identified. If there are low-quality links or errors in coding/SEO titles and descriptions, then they can be fixed by hiring a professional or using free online resources available including Moz which has an extensive library of information about how to optimize content across different platforms such as Google search!


6. The importance of monitoring your site for changes after fixing the issues identified in the audit


As with everything else involving the internet, SEO is constantly changing. The best way to guarantee that you are always up-to-date on what changes need to be made in order for your site to stay competitive online is by monitoring it regularly (at least once a month) using tools such as Google Analytics and Moz's Open Site Explorer which provides information about how well other sites link back to yours!


This not only ensures that all issues will continue being fixed but also helps make sure that no new problems have arisen since last time - especially if there were any updates released by major search engines over this period of time. Keeping track of these types of scenarios allows website owners to take action before they can even become an issue!


By taking this time out for yourself, website owners will reap the benefits in terms of improved visibility through both short-term solutions (such as updating titles/meta descriptions) and longer term strategies (including increasing quality links back to their site). Taking these steps now ensures that you will be well on your way to ranking higher and attracting more customers/clients over time!

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