FOURTHWEB PRESENTS · THE BEST MARKETING CURRICULUM EVER.
The Behavioral Marketing OS
Over 100 of the greatest books on persuasion, advertising, and behavioral science, rebuilt as a 52-week, PhD-level marketing curriculum.
Every Monday, Travis Wright, the World's FIRST Chief Web4 Officer at mb.io, author of Digital Sense and FourthWeb.ai, drops a chapter you can read free, along with an installable skill that runs the book's frameworks on your actual funnel.
Two students enroll at once: you and your AI. Read the chapter, install the skill in Claude, ChatGPT, or Gemini, and watch the insight show up in your numbers.
Install the whole canon immediately with the MRKT.NG SUPERBRAIN Founder Pass. Imagine having every proven framework, thinking about your business at once. The book stops being a book. It becomes your colleague.
◆ THE 4PM PROBLEM
Picture your Monday. Forty tabs open, a CEO asking why the launch is soft, and a nagging feeling you should re-read Cialdini before the pricing call. Or Godin. Or Hormozi. There are 27 marketing books on your shelf. You have actually read eleven. The other sixteen are transmitting their wisdom through osmosis, presumably, while the campaign ships Thursday.
You cannot re-read a library on a deadline. So you wing it, like last quarter. Winging it is expensive. You just never see the invoice.
We had the same shelf and the same 4pm. Then we stopped re-reading and started installing: each book rebuilt as working software for your AI, so the knowledge you already paid for shows up the moment the deadline is real. You ask. Hopkins tests. Cialdini audits. Schwartz rewrites. Kennedy yells at your offer until it makes money.
That is the whole product. The end of winging it. Here is what it looks like running.
◆ HOW IT WORKS
That demo is not a feature reel, it is the whole loop. You do not have a knowledge problem. Cialdini, Ogilvy, Hopkins, Kahneman: it is all sitting on the shelf. You have a use problem. Nobody re-reads 85 marketing books before writing a landing page. So we turned each one into a working tool.
A new chapter drops each Monday: the book's frameworks, lexicon, recipes, and citation-grade quotes in a ten-minute read. Free with a reader account, forever.
Download the file and hand it to Claude, ChatGPT, or Gemini, like attaching a file to an email. Your copy lives in git: no app to babysit, no lock-in, yours forever.
"Run a Hopkins specificity audit on this email." The skill fires the book's actual frameworks at your copy, your offer, your launch. Diagnosis, fix, ship by Friday.
◆ THE BRAIN TRANSPLANT · THREE MOVES, NO CODE
Buy it and it downloads. A skill is just a smart little folder.
Claude, ChatGPT, or Gemini. Drop it in like an email attachment.
Your AI now thinks like the author. Ask it to get to work.
If you can attach a file to an email, you can install a skill. A 90-second setup video comes with every purchase.
◆ WHY SKILLS?
A skill is a book, rebuilt as working software for your AI. Not a summary, not a course: the book's brain, frameworks, diagnostics, and voice, packaged so Claude, ChatGPT, or Gemini can apply them to your actual work, on command, whenever, forever.
§ 1 · WHAT IT IS
A small, portable set of instructions that teaches your AI to think like the author: every framework, scoring rubric, and recipe from the book, structured for use. One pasted line installs it. It lives in git, so your copy is yours forever.
§ 2 · WHY YOU WANT ONE
Applying is. You have read Cialdini. But at 4pm on a deadline you will not re-derive seven levers of influence. With the skill installed you say "audit this pricing page" and the book answers with a scored, cited fix in seconds.
§ 3 · WHY YOU WANT ALL 52
A weak launch might be an offer problem, an attention problem, or a positioning problem. Own the shelf and your AI stops guessing with one lens and starts consulting a faculty. Skills compound: each one makes the rest sharper.
The first ones unseal on premiere day. That feeling, times fifty-two, every Monday.
Claim a founding seat · $369 Read free every Monday
◆ MRKT.NG SUPERBRAIN TESTIMONIALS
It's fascinating to have all of the books working together. You plug in your project and it gives you suggestions from the marketing masters. ALFREDO GALLI · WEB3 MARKETING · MULTIBANK GROUP
When Travis showed me the full marketing superbrain, I was quite impressed. They all work together as one organism. This is quite clever and useful. JOEL COMM · AUTHOR OF 17 BOOKS
Season 0 opened August 29. The first Monday readers will fill this wall themselves. One of these slots could be yours. RESERVED · FOUNDING READER 03
0 READERS ON THE WIRE RIGHT NOW · COUNT UPDATES LIVE
◆ THE 52-WEEK CANON · ONE DROP EVERY MONDAY
Section by calendar quarter, tagged by discipline. Foundations and influence front-load the year, behavioral science runs through everything, and the brand masters close it out.
The origin canon and the behavioral heart. Science first, then the operators who weaponized it.
Deeper into the mind: choice architecture, habit loops, and the behavioral operators.
Offers, funnels, growth systems, and the AI stack. The how-to-sell quarter.
Positioning, category ownership, story. The year ends where reputations are built.
◆ THE CANON PASS
All 52 skills as they drop, every future update, every bonus skill, lifetime. Bought one at a time, the canon runs $1,919. After launch the pass rises $18 every Monday until it settles at $963. During Season 0 pre-sale, everything is $369, lifetime, no cap.
Any one chapter's skill, a la carte. For trying the water with one toe.
ONE BOOK, OPERATIONALIZED · PICK ANY WEEK
Every skill released so far, for as long as you stay. Rented brainpower, month to month.
SKILLS ONLY · THE MRKT.NG SUPERBRAIN STAYS WITH FOUNDERS
All 52 skills, dropped weekly, yours forever.
If the Canon Pass is not for you, say so and we will take care of you. Polar, the merchant of record, handles the refund. The risk sits on our side of the table.
Checkout by Polar, the merchant of record, which handles global sales tax and grants your access automatically. You are buying before the canon is finished: the people who believe early pay the least and get the most.
◆ QUESTIONS, ANSWERED PLAINLY
run a Cialdini audit on this pricing page. It is not a summary or a course. It is the book, operationalized.◆ NOT READY TO BUY?
No hard feelings, and no exit pop. A free account gets you every chapter as it drops, delivered each Monday, readable forever. No card, no trial clock, no obligation. The skills and the MRKT.NG SUPERBRAIN are the paid product; the library is the gift. Watch it work for a few Mondays, then decide.
Start with the sample. Hopkins spent a career proving one device outsells every argument: the free sample. So here is ours, his own chapter. Read Scientific Advertising, the full MRKT.NG treatment, free, no account needed, audio included. If it does not sharpen how you write your next ad, close the tab and keep the lesson.
◆ THE FREE READER ACCOUNT · NO CARD, EVER
One email per week, on Monday, containing the drop. That is the entire correspondence.
◆ EVERY COVER YOU JUST PASSED
The whole wall drops one Monday at a time: the chapter free, the skill installable. Start with an email. End with a library that works for a living.
READ THIS BEFORE YOU SPEND A DOLLAR HERE
Let us skip the brand poetry and talk about your Monday morning.
You have forty tabs open, a CEO asking why the launch is soft, and a nagging feeling you should re-read Cialdini before the pricing call. Or Godin. Or Hormozi. There are 27 marketing books on your shelf. You have actually read eleven. The other sixteen are transmitting their wisdom through osmosis, presumably, while the campaign ships Thursday. You cannot re-read a library on a deadline. So you will wing it, like last quarter.
Winging it is expensive. You just never see the invoice.
Here is what this actually is: one hundred of the smartest marketers who ever lived, on call, inside your AI, for less than that one boosted post nobody remembers. You ask. Hopkins tests. Cialdini audits. Schwartz rewrites. Kennedy yells at your offer until it makes money.
You do not need more marketing knowledge. You need the knowledge you already paid for to show up at 4pm when the deadline is real. That is the whole product. The end of winging it.
$369. Once. All 52 plus the MRKT.NG SUPERBRAIN. If that math needs a committee, this is not for you, and that is fine: your competitors were never going to buy it either.
FINE. I WANT THE EDGE →Still skeptical? Read free every Monday and watch it work.
P.S. From September 28 the price rises $18 every single Monday until it settles at $963, and it does not walk back. You know exactly how deadlines work. You sell them for a living.