Founding seat

FOURTHWEB PRESENTS · THE BEST MARKETING CURRICULUM EVER.

The Behavioral Marketing OS

Over 100 of the greatest books on persuasion, advertising, and behavioral science, rebuilt as a 52-week, PhD-level marketing curriculum. Every Monday, Travis Wright, Chief Web4 Officer at mb.io (part of MultiBank Group), author of Digital Sense and FourthWeb.ai, drops a chapter you can read free, along with an installable Claude skill that runs the book's frameworks on your actual funnel. The book stops being a book. It becomes your colleague. Welcome to the marketing master class.

THE CANON PREMIERES
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Days
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Hours
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Min
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Technique: time scarcityA deadline moves decisions off the someday pile. It works on you even when you know it works on you. Cialdini · Influence · Wk 02
Create a free reader account
Technique: the small yesA free commitment starts the consistency loop. Each Monday you show up makes the next Monday more likely, and the pass more reasonable. Carnegie · Wk 01 + Cialdini · Wk 02
Claim a founding seat · $199

Technique: honest scarcity + social proofOne number does both jobs: it proves people are buying and shows the supply draining. Ours is real. When it says 200, it means 200. Cialdini · Wk 02 + Hormozi · Wk 07
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Mondays
0+
Books
0
Years of proof
0
Disciplines
REEL 01 · THE WIRE · 100 YEARS ON ONE FUSE

◆ CONTENTS

52 PLATES · FILLED = DROPPED · OUTLINED = SEALED · DASHED GOLD = FOUNDERS' CHOICE · CLICK TO JUMP

◆ HOW IT WORKS

Read the book. Install the book.
Run the book on your funnel.

You do not have a knowledge problem. Cialdini, Ogilvy, Hopkins, Kahneman: it is all sitting on the shelf. You have a use problem. Nobody re-reads 85 marketing books before writing a landing page. So we turned each one into a working tool.

Read free, every Monday

A new chapter drops each Monday: the book's frameworks, lexicon, recipes, and citation-grade quotes in a ten-minute read. Free with a reader account, forever.

Install the skill

One line in Claude Code or Cowork: /plugin marketplace add mrkt-ng/canon. Your copy lives in git. No app to babysit, no lock-in. Owning your tools, the old-fashioned way.

Put it to work

"Run a Hopkins specificity audit on this email." The skill fires the book's actual frameworks at your copy, your offer, your launch. Diagnosis, fix, ship by Friday.

◆ WHY SKILLS?

A book you read is advice.
A book installed is staff.

A skill is a book, rebuilt as working software for your AI. Not a summary, not a course: the book's brain, frameworks, diagnostics, and voice, packaged so Claude, ChatGPT, or Gemini can apply them to your actual work, on command, whenever, forever.

§ 1 · WHAT IT IS

The book's brain, in a folder

A small, portable set of instructions that teaches your AI to think like the author: every framework, scoring rubric, and recipe from the book, structured for use. One pasted line installs it. It lives in git, so your copy is yours forever.

§ 2 · WHY YOU WANT ONE

Reading was never the bottleneck

Applying is. You have read Cialdini. But at 4pm on a deadline you will not re-derive seven levers of influence. With the skill installed you say "audit this pricing page" and the book answers with a scored, cited fix in seconds.

§ 3 · WHY YOU WANT ALL 52

Problems do not arrive labeled

A weak launch might be an offer problem, an attention problem, or a positioning problem. Own the shelf and your AI stops guessing with one lens and starts consulting a faculty. Skills compound: each one makes the rest sharper.

×1A TOOL · ONE BOOK ANSWERING ONE QUESTION
×13A DISCIPLINE · A FULL QUARTER THINKING TOGETHER
×52AN OPERATING SYSTEM · A CENTURY OF PROOF ON CALL

The first ones unseal on premiere day. That feeling, times fifty-two, every Monday.

Technique: concretenessAbstract nouns do not sell. "Staff" you can picture; "solutions" you cannot. Sticky ideas are concrete ones. Heath · Made to Stick · Wk 52
REEL 03 · THE INSTRUMENT · FOUR INKS, ONE VERDICT

◆ THE FREE READER ACCOUNT

The reading is free.
Monday is the ritual.

A free account gets you every chapter as it drops, delivered each Monday, readable forever. No card, no trial clock. The skills are the paid product; the library is the gift.

Technique: reciprocityGive something real first and the relationship starts in your debt. The gift has to actually be good, which is the part most marketers skip. Cialdini · Wk 02 + Yes! · Wk 06
REEL 02 · THE PRESS · EVERY MONDAY, THE RUN

◆ THE 52-WEEK CANON · ONE DROP EVERY MONDAY

Technique: ritual + variable rewardSame day, new payload. The appointment builds the habit; the surprise keeps it interesting. Eyal · Hooked · Wk 17 + Pink · Wk 13

Four quarters. Eight disciplines.
A century of proof.

Section by calendar quarter, tagged by discipline. Foundations and influence front-load the year, behavioral science runs through everything, and the brand masters close it out.

Technique: endowed progressA bar that is already partly full begs to be finished. Your reading lights the wire; the wire wants completing. Kahneman · Wk 03 + Ariely · Wk 10
REEL 04 · THE ARCHIVE · 103 YEARS, SHELVED

Q3 2026

The Core

The origin canon and the behavioral heart. Science first, then the operators who weaponized it.

Q4 2026

The Buyer's Brain

Deeper into the mind: choice architecture, habit loops, and the behavioral operators.

Q1 2027

The Money Mechanics

Offers, funnels, growth systems, and the AI stack. The how-to-sell quarter.

Q2 2027

The Brand Finish

Positioning, category ownership, story. The year ends where reputations are built.

◆ THE CANON PASS

Own every skill. Forever.

All 52 skills as they drop, every future update, every bonus skill, lifetime. Bought one at a time the canon runs $936. Founders get all of it for $199.

Technique: anchoringYou met $936 first, so $199 has something to be small against. The anchor is real math, which is why it works twice. Kahneman · Wk 03 + Hormozi · Wk 07
REEL 05 · THE SEAL · LIFETIME, IN WAX
Single skill
$18

Any one chapter's skill, a la carte. For trying the water with one toe.

ONE BOOK, OPERATIONALIZED · PICK ANY WEEK

Quarter pass
$129

One full 13-week quarter. Thirteen skills in a single arc.

THIRTEEN SKILLS · ONE ARC · SAVE $105

FOUNDING · FIRST 200
Technique: identity + unity"Founding member" is not a discount label, it is a self you get to keep. People defend what they helped start. Cialdini · Pre-Suasion · Wk 14
Canon Pass · Lifetime
$199Founding

All 52 skills, dropped weekly, yours forever.

  • Every skill, every Monday, for a year
  • Every future update and bonus skill, free
  • Founders' Choice votes: you pick the open slots
  • Git-native and portable. Your copy is yours.

A la carte: $936 · Founding: $199

Claim a founding seat →
$199 FIRST 200 · $279 NEXT 300 · $369 AFTER 500
Technique: the decoyThree options, and the middle one exists mostly to make the third one obvious. Ariely proved it with an Economist subscription. You are living it right now. Ariely · Wk 10
$199 · SEAT 1$279 · SEAT 201$369 · SEAT 501
Technique: loss aversion, honestly pricedThe cost of waiting is not a vibe, it is $80, then $170. A real ladder beats a fake timer because it survives scrutiny. Kahneman · Wk 03

Checkout by Polar, the merchant of record, which handles global sales tax and grants your access automatically. If the Canon Pass is not for you, say so and we will take care of you. You are buying before the canon is finished: the people who believe early pay the least and get the most.

Technique: risk reversalThe refund line moves the fear from your side of the table to ours, where it belongs. Hormozi · Wk 07 + Abraham · Wk 31

◆ THE SOURCES

103 YEARS OF SOURCES · 100+ BOOKS · 52 MONDAYS

◆ INDEX OF AUTHORS

The faculty.

Aaker 47 Abraham 31 Ariely 10 Barden 19 Bedbury 48 Berger 05 Bernays 01 Brunson 33 Burgis 11 Campbell 51 Caples 25 Carnegie 01 Chen 28 Christensen 21 Cialdini 02 · 06 · 14 Dib 44 Donaldson 08 Drucker 01 Dunford 41 Ellis & Brown 28 Eyal 17 Gitomer 36 Godin 22 Goldstein & Martin 06 Greene 04 Halbert 15 Harhut 18 Heath & Heath 52 Hill 23 Hollins 15 Holt 49 Hopkins 01 Hormozi 07 Hubbard 27 Johnson & Ghuman 20 Kahneman 03 Kane 34 Kennedy 30 Kim & Mauborgne 42 Kotler 01 Leach 18 Moore 43 Ogilvy 01 Pink 13 Ries & Trout 40 Ries, E. 27 Robbins 23 Schwartz, B. 16 Schwartz, E. 01 Sharp 46 Shotton 24 Snook 09 Solomon 36 Sugarman 15 Sullivan 45 Sutherland 12 Thaler & Sunstein 16 Van Praet 50 Whitman 25 Wright 09 Yarrow 18

◆ QUESTIONS, ANSWERED PLAINLY

The fine print, in large type.

Is the reading really free?
Really. A free reader account gets every chapter as it drops, each Monday, readable forever. No card, no trial that turns into a charge. The paid product is the skills: the installable tools that run each book's frameworks on your own work.
What exactly is a "skill"?
Working software for your AI. Each skill packages a book's frameworks, diagnostics, and recipes so Claude can apply them on command: run a Cialdini audit on this pricing page. It is not a summary or a course. It is the book, operationalized.
Do I need to be technical?
If you can copy and paste three lines, you are in. There is a 90-second setup video, and a plain zip download if you would rather never see a command line.
Claude Code or Cowork?
Either. The skills install the same way in both, from the same marketplace.
What if I only want one book?
Grab it a la carte for $18. Once you have used two of them, the math on the pass does its own persuading.
"Lifetime," really?
Really. One payment, all 52 skills, every future update, every bonus skill, no renewal. Your copy is git-native and portable: even if mrkt.ng vanished tomorrow, what you installed stays yours.
Why Mondays?
Because that is when you plan the week, and because a ritual beats a binge. One lever at a time, applied to real work, sticks. Fifty-two at once decorates a hard drive.
Can I get a refund?
Yes. If it is not for you, tell us and we will take care of you. Checkout runs through Polar, the merchant of record, so taxes and receipts are handled properly.

◆ EVERY COVER YOU JUST PASSED

One hundred books. One shelf. Yours.

The whole wall drops one Monday at a time: the chapter free, the skill installable. Start with an email. End with a library that works for a living.

Start reading free Own the canon · $199

X-RAY ON. Every technique this page uses on you, labeled and sourced. That is the product.